Lonestar Forklift

Lonestar is now an integral entity within the Venturis group of companies, representing an extensive and integrated network of rapidly growing businesses, including over 60 branches and 1300 employees.

Venturis strategically invests in visionary and values-driven organizations operating throughout North America, with expertise in acquiring and managing leading material handling equipment dealerships supporting the construction, industrial, forestry, mining, and agricultural markets, among others.

In addition to our expanding dealership network, our portfolio includes complementary companies providing financing, freight and logistics, parts manufacturing, industrial parts supply, component rebuilding, training solutions, and marketing.

With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and entrepreneurial work culture where you can develop and advance your career while focusing on meaningful work.

The Opportunity

Lonestar Forklift is looking for an Industrial Sales and Rentals Representative to join our team in Fort Worth, Texas . In this role, you will be responsible for building a customer base in your assigned territory.

Essential Duties & Responsibilities

As the Industrial Sales and Rentals Representative for Lonestar, your key responsibilities will include :

• Lead the sales and rental strategy in your assigned territory, including managing target customer accounts, prospecting, sales lead follow-ups, and maintaining strong relationships with existing customers
• Retain and grow business relationships with top accounts by proactively identifying opportunities and presenting innovative solutions
• Turn leads into sales, and negotiate prices to make deals
• Identify and build relationships with decision makers within existing accounts, creating an ongoing relationship strategy
• Review and provide input on target customer opportunities while ensuring alignment with the overall account strategy
• Forecast, deliver, and adjust accounts to ensure success against contract terms
• Coordinate with product experts to identify and capitalize on expansion and cross-selling opportunities within existing accounts
• Follow up with customers on orders, quotes, and service requested; undertake activities to guarantee the sale, such as sourcing competitor information and analyzing competitor product offerings, application, and pricing to overcome client objections

Required Skills & Qualifications

The ideal candidate will possess the following skills, knowledge, and competencies :

• 1-2 years of previous B2B sales experience preferred
• Post-secondary education in Sales, Business Management or a related discipline is considered an asset
• Strong interpersonal skills and excellent communication skills
• Confident and resilient, with a willingness to continuously learn and grow
• Working knowledge of Microsoft Office Suite, including Outlook and Excel
• Previous experience working within a CRM system is considered an asset
• Maintaining a valid driver’s license is required

Benefits & Perks

Lonestar Forklift is proud to offer competitive compensation and flexible benefits coverage for all eligible employees :

• Company-matched 401K contributions
• Comprehensive medical, vision, life, dental benefits
• Ongoing professional development and training opportunities
• Company phone and laptop
• Company vehicle or car allowance

The base pay range for this role is $40,000, plus uncapped commission.

This is a hybrid role based in Fort Worth, Texas .

Lonestar Forklift would like to thank all applicants for their interest; however, only qualified applicants will be contacted by Talent Acquisition for an interview.

We are an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, religion, sex, national origin, disability status, veteran status, age, sexual orientation, gender identity, or any other characteristic protected by law.

LonestarForklift