1 Digital Media Email/SMS Marketing Specialist Job in Irvine, CA

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Digital Media Email/SMS Marketing Specialist

LeadAdvisors

Irvine, CA | Full Time

$75k-94k (estimate)

2 Months Ago

Digital Media Email/SMS Marketing Specialist

LeadAdvisors Irvine, CA

$75k-94k (estimate)

Full Time 2 Months Ago

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LeadAdvisors is Hiring a Digital Media Email/SMS Marketing Specialist Near Irvine, CA

Digital Media Email Marketing and SMS Marketing
Overview:
As our Email and SMS Marketing specialist, you'll play a vital role in engaging our leads and customers through creative and targeted email and SMS campaigns. You'll be responsible for crafting compelling content, segmenting audiences and using analytics to drive campaign success.
Key Responsibilities:

Design and implement direct email marketing campaigns to nurture leads and retain customers.
Develop and manage SMS marketing strategies through Twilio Studio, ensuring personalized and timely communication,
Create visually appealing email templates that align with our brand and engage our target audience
Segment email and SMA list based on behavior, loan interests and cutomer journey stages
Analyze campaign performance and adjust strategies based on insights to improve engagement and conversions.
Ensure all campaigns comply with legal regulations and best practices.

Qualifications:

Ensure all campaigns comply with legal regulations and best practices
Proven experience in email and SMS marketing, preferably in the Financial Services sector
Strong knowledge of Mailchimp, Twilio Studio or similar platforms
Excellent copywriting and design skills to craft engaging content and creatives.
Ability to analyze data and use insights to optimize campaign performance
Knowledge of marketing regulations (GDPR, CAN-SPAM, TCPA) and their application in financial service
Self starter with a keen eye for detail and the ability to manage multiple projects simultaneously.

What we Offer:

Competitive salary and benefit package
Flexible working hours and the opportunity to work remotely
A dynamic and supportive team environment
Opportunities for professional development and growth.

How to Apply:
Please send your resume and cover letter explaining why you are the perfect first for this role, along with examples of past email or SMS campaigns you have managed.
Deadline for Applications: 03/25/ 24 - We are an equal opportunity employer and welcome candidates from all backgrounds to apply. Join us in shaping the future of personal finance!
About Us
We are a growing personal finance company specializing in personal loans, committed to helping our clients achieve their financial goals. We believe in using technology to enhance customer experiences and are looking for an Email and SMS Marketing Specialist to join our dynamic team.