LAZ Parking is on a mission to create opportunities for our employees, change the way people find and purchase parking and make the WORLD a better place to live, work, play and PARK!

We are actively looking for a game-changing marketing professional to help us leverage new digital eCommerce opportunities, enhance our brand, and lead our industry into the future! Founded over 40 years ago and still led by its original founders, LAZ is the largest privately owned and fastest growing parking company in the nation with over 14,000 wonderful employees in 400 cities across 40 states.

Our remarkable growth is attributed to an authentic PEOPLE FIRST culture that results in 95% client retention and a remarkable 99% retention rate among our top 200 leaders. At LAZ, we believe in our people, and they believe in us. We work hard, play hard and live our values of trust, respect, honesty and integrity and commitment to people every day! We don't just talk the talk, we walk the walk and the high levels of trust, love and mutual support among our people is one of our proudest accomplishments!

If you are an exceptional marketing leader ready to work alongside an extremely passionate group of people, then we want to hear from you. Before applying, please check us out at and . If you think you'd be a good match for our unique approach to business and company culture, then please apply today!

The Spirit of the Position:

The Chief Marketing Officer reports to the CEO and is responsible for building and executing a strategic marketing vision that will ensure the long-term growth of our company and create opportunities for our people. S/he will help build and lead a team of Marketing professionals to drive brand awareness, support our transition to an eCommerce platform, build customer engagement and loyalty while helping us enhance revenue growth and attract and retain our clients.

Primary Responsibilities:

• Develop and implement a comprehensive marketing strategy aligned with the company's business goals and objectives to remain a fast growth industry leader.
• Oversee all aspects of marketing, including brand management, advertising, digital marketing, public relations, social media, content marketing, and customer relationship management (CRM).
• Collaborate with the executive team to define the company's brand positioning, value proposition, and messaging, ensuring consistency across all internal and external stakeholders.
• Develop annual marketing plans and a strategy that include digital marketing, public relations, displays and sponsorships, content marketing, a total remake of our web and mobile presence and social media marketing.
• Provide guidance, mentoring, and performance management to drive exceptional results while assimilating into our distinct and strong culture around growing and supporting our amazing people.
• Conduct market research benchmarking us against our competitors in a fast-moving world and driving analysis to identify customer needs, market trends, and competitive landscape, and leverage insights to adjust to a fast-changing industry.
• Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing objectives.
• Drive lead generation and customer acquisition efforts through targeted marketing campaigns, digital and eCommerce channels, and partnerships.
• Develop and maintain strong relationships with media partners and vendors to optimize marketing initiatives and enhance brand visibility.
• Monitor performance metrics, analyze data, and establish reports to measure the effectiveness of campaigns and propose improvements.
• Stay up to date with industry trends, emerging technologies, and best practices in marketing, and apply relevant strategies to drive innovation and competitiveness.
• Up to 20%.
• Real world experience and a proven track record as a game-changing leader.
• Proven expertise in eCommerce solutions with experience transitioning from a traditional business model to a digital user experience.
• Extensive experience developing and executing strategic marketing plans to achieve business objectives and drive revenue growth.
• Strong leadership skills with the ability to inspire and motivate teams, foster a collaborative work environment, and drive results consistent with our unique and people first culture.
• In-depth knowledge of marketing principles, brand management, digital marketing strategies, and emerging marketing trends.
• Demonstrated experience in leveraging market research and data analytics to drive marketing strategies and decision-making.
• Excellent communication skills, both written and verbal, with the ability to effectively present ideas and influence stakeholders at all levels of the organization.
• Proven ability to manage multiple projects simultaneously, work under tight deadlines, and adapt to a fast-paced, dynamic environment.
• Strong business acumen and an entrepreneurial mindset, with the ability to think strategically build credibility and inspire innovative thinking among our teams.

Requirements:

Travel:

• Up to 20%.

Education:

• Bachelor's degree in marketing or business management or a related field.
• Master's degree marketing preferred.

Experience:

Skills:

• Strong communication skills, practical experience, and the ability to be a positive influence among fellow leaders and team members.
• Ability to be approachable and facilitate coaching conversations that creates high levels of trust to bring out the best in people.
• Ability to lead themselves and others to overcome challenges and live our "Never Ever Give Up" attitude.
• Create an environment that fosters high retention and builds strong teams with sharing ideas and opinions.
• Excellent interpersonal skills that lead to a high level of credibility.
• Ability to work independently, multi-task and pull initiatives through the organization through strategic coordination among home our office and multi-regional teams spread across the country.
• Ability to communicate professionally and effectively with all levels of stakeholders within our organization, clients, and vendor partners.
• Demonstrates a sense of urgency and timeliness while also balancing the need to allow our teams to have the quality of lives they deserve from a people focused organization.

FLSA Status: Exempt

LAZ Parking is an equal opportunity employer. In all our employment practices, including hiring, we are firmly committed to provide equal employment opportunity (EEO) to all persons, regardless of race, color, religion, sex, national origin, disability, age, genetics, Vietnam era, special disabled, recently separated and other protected veterans, or any other characteristic protected by federal, state, or local law. No question in our application process is used for the process of limiting or excluding any applicant's consideration for employment on such grounds.

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