POSITION SUMMARY

The Membership Engagement Specialist will play a vital role in fostering meaningful connections with our diverse membership base, specifically with our members in training -- medical student and residents and fellows under the direction of the Deputy Director of Member Engagement. This position will be responsible for supporting the development of and executing strategies to enhance member engagement, satisfaction, and retention among these member segments. The Specialist will cultivate relationships with multiple volunteer leaders and develop marketing communication strategies to engage current and prospective members and identifying and implementing resources and programs to address their unique needs. Collaborating closely with various teams, the Specialist will drive innovative approaches to deliver value-added benefits, educational resources, and networking opportunities to our medical students and resident-fellow members.

DUTIES & RESPONSIBILITIES

Membership Engagement and Communication:

• Develop and implement targeted recruitment, engagement and renewal strategies for medical students, residents and fellows both domestically and internationally.
• Coordinate marketing initiatives and promotional activities to increase acquisition, engagement and renewals within the medical student, resident, and fellow segments, to include copywriting, collaborating with marketing on design.
• Implement and/or coordinate with internal and external partners on omni-channel campaigns on APA's platforms, including emails, print, social and digital ads, SMS, and telemarketing.
• Identify opportunities to enhance member benefits and engagement specific to medical students and resident-fellows and coordinate inter- and intra-departmentally on the development of resources.
• Analyze metrics from social media, email, and other campaigns to assess metrics provided from Marketing and outside partners effectiveness and propose new initiatives.
• Monitor membership trends and provide insights for improving engagement and retention strategies.
• Coordinate formal and informal market research for this cohort.
• Collaborate with the Deputy Director to articulate the unique value of membership through various channels.
• Maintain inventory of internal products and benefits relevant to medical students and resident-fellow members.
• Regularly review and coordinate with Marketing to update the membership resources located on the District Branch Resources section of the APA website.
• Serve as the liaison on the medical student and resident-fellow listservs.
• Coordinate marketing for APA's affinity programs.

Program Management

• Manage the annual planning and implementation of Resident-Fellow programs, with a particular focus on the APA's 100% Club Program to support program coordinators/training directors.
• Provide support to ad-hoc work groups of the Membership Committee and District Branch Executives as needed, specifically regarding initiatives related to medical students and resident-fellow members.
• Support PsychSIGN, the APA's medical student member group, by providing information, and resources tailored to medical students interested in psychiatry.
• Manage submissions of Residency and Fellowship vacancies in Job Central.
• Manage the Resident Recognition Award, reviewing applications, selecting, and notifying winners.
• Develop and maintain standard operating procedures (SOPs) related to the membership development function.

Other duties as assigned.

COMPETENCIES

The Membership Engagement Specialist's performance on these duties and responsibilities will be measured using the following competencies:

SCOPE & IMPACT

• Performs tasks that significantly impact the membership department and require the ability to gather, organize, verify, compose, and/or analyze established concepts, policies, and procedures to complete several multistep functions.
• Responsible for specific daily membership activities.
• Demonstrates proficiency in the use of specialized skills and techniques.
• Success is frequently measured by completing a small to medium set of tasks and demonstrating defined individual and group work environment behaviors.

COMPLEXITY, PROBLEM SOLVING & DECISION-MAKING

• Exercises judgment to choose a work method/procedure and to schedule tasks appropriately to meet guidelines.
• Must demonstrate sound decision making in a range of situations and may propose plans to manage direct responsibilities and assist with other aspects of the programs or departments more effectively.
• Develops short-term plans/priorities for meeting individual goals.
• Identifies problems and issues. Implements known solutions with management approval.
• Recognizes out-of-scope problems and escalates them to the appropriate level.

RELATIONSHIP MANAGEMENT & AUTHORITY

• Relationships primarily center on collaborative work efforts
• Relationships may include significant interactions with members, customers, and vendors.
• Accurately differentiates and prioritizes information and/or issues and determines who needs to be consulted or kept informed.
• Uses tact and discretion to obtain cooperation and understanding on routine and non-routine matters.

ORGANIZATIONAL KNOWLEDGE

• Demonstrates general knowledge of policies, procedures, and terminology of the related department/field.
• Demonstrates a general understanding of the work or project team's relationships and responsibilities within the department.

REQUIRED SKILLS, EXPERIENCE, AND QUALIFICATIONS

• BA/BS preferred or least 2-3 years of relevant experience.

• Experience working in professional or medical association or society a plus.

• Experience using multiple communication platforms in a professional setting, such as CRM software (SalesForce specifically), online communities, email marketing systems, and/or Adobe Creative suite.
• Experience with Google Analytics a plus
• Proficient in Windows and Microsoft Office
• Self-motivated and demonstrated ability to work autonomously
• Must demonstrate critical thinking skills
• Excellent oral and written communication, attention to detail, and a creative mind

• Attention to detail, strong organization skills and ability to do careful and thorough work under pressure.
• Service oriented with an ability to interact in a diplomatic and tactful way with members, public, and other staff especially in acrimonious situations.

• Ability to learn and utilize new software applications as required.

EOE, including disability/vets

Salary--$25.10--$33.03/hour