About us

L&M Carpet One is a small business in Mechanicsville, VA. We are professional, agile and our goal is to Established in 1969, L&M Carpet One has grown to be one of the largest, privately-owned new construction, commercial and residential floor-covering, ceiling and bathroom remodel companies in central Virginia. Possessing vast experience, award-winning customer service, technical expertise, a membership in the largest floor-covering cooperative in the world, and quality installations, their company continues to grow year after year. As a local family-owned business, their mission and passion have, an continue to be, to create an environment that their team can enjoy being a part of, to provide ample opportunity for continued success and to develop a reputation in the community that their team can take pride in.

Overview:

We are seeking a motivated Marketing Intern to join our team. This internship offers valuable hands-on experience in various aspects of marketing, including digital marketing, content creation, and market research. This internship will average approximately 20 hours per week.

Responsibilities:

• Social Media Management: Creating and scheduling social media posts across various platforms like Facebook, Instagram, NextDoor, LinkedIn, etc. Engaging with followers, responding to comments, and monitoring analytics.
• Content Creation: Assisting in the creation of content such as e-blasts, videos, and other multimedia materials. This could involve researching topics, drafting content, and possibly even creating visuals.
• Email Marketing: Assisting in the creation and execution of email marketing campaigns. This might involve drafting topics for the emails, approving drafts, updating email lists, and analyzing campaign performance.
• SEO (Search Engine Optimization): Assisting in optimizing website content for search engines by researching keywords, optimizing meta tags, and analyzing website traffic and performance using tools like Google Analytics.
• Website & Landing Page Optimization: Assisting in the optimization of the website and landing pages to improve conversion rates and user experience. This might involve conducting A/B tests, analyzing user behavior, and making recommendations for improvements.
• Promotional Support: Assisting in determining the criteria for storewide promotions, creating graphics, and communicating the details with the marketing team. Ensure the promotion is advertised through all outlets such as the website, social platforms, showroom signage, e-blast, etc. Afterwards, assess the results of the promotion and marketing efforts.
• Graphic Design: Creating visual assets for various marketing materials such as social media posts, website banners, email newsletters, and advertisements. Proficiency in graphic design software like Canva is preferred.
• Sales Support: Assisting the sales team with marketing collateral, presentations, and other materials needed to support the sales process. This could involve creating sales enablement materials, updating product information, and coordinating with sales representatives.
• Data Analysis: Assisting in the collection and analysis of marketing data to track campaign performance, measure ROI, and identify areas for improvement. This could involve using tools like Excel or Google Sheets to organize and analyze data.
• Customer Support: Assisting in responding to customer inquiries and feedback received through various channels such as social media, email, or website chat. Providing excellent customer service and ensuring positive brand interactions.
• Administrative Support: Providing general administrative support to the marketing team such as scheduling meetings, organizing files, managing calendars, and coordinating team communication.
• PPC (Pay-Per-Click) Advertising: Assisting in the management of pay-per-click advertising campaigns on platforms like Google Ads or Facebook Ads. This might involve keyword research, ad copywriting, A/B testing, and performance analysis.
• Marketing Analytics: Assisting in the collection and analysis of marketing data to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns. This could involve creating reports, dashboards, and visualizations to communicate findings to the team.
• Customer Feedback Analysis: Assisting in gathering and analyzing customer feedback through surveys, reviews, and other channels. This could involve summarizing feedback, identifying trends or common themes, and presenting findings to the marketing team.
• Event Coordination: Assisting in the planning and execution of marketing events such as any seasonal trade shows or promotional events. This could involve tasks like coordinating logistics and ensuring marketing materials are ready.

Experience:

• Proficiency in WordPress or willingness to learn
• Basic understanding of marketing principles
• Familiarity with digital marketing concepts
• Strong interest in content marketing and social media strategies
• Ability to conduct research and analyze data
• Excellent communication and interpersonal skills
• Eagerness to learn about sales and performance marketing

Compensation: $15/hour

Job Type: Full-time

Pay: $15.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Schedule:

• Day shift

Ability to Relocate:

• Mechanicsville, VA 23111: Relocate before starting work (Required)

Work Location: In person