Drive effective sales and marketing strategies

• Monitors and reports actual sales against sales goals monthly
• Responsible for monthly, quarterly, and annual revenue targets.
• Crafts a creative approach with sales and marketing consultants to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and /or B2B events.
• Develops and recommends market positioning, communications, and target strategy to produce the highest possible overall market share.
• Defines and identifies key future market opportunities by geography, segment and product and assigns territories to staff.
• Manages both internal and external communications to promote the brand, ensuring all external communications educate, pique interest and grow client revenue while strengthening client relationships.
• Develops and executes custom client promotions that drive consumer traffic, provide customer databases, support events, client outreach, and acquisition.

Customer engagement and support

• Incorporates customer needs and expectations into daily operations and business planning strategies.
• Collaborates with all customer groups (internal and external customers) to determine customer expectations.
• In conjunction with staff evaluate customer satisfaction on a regular basis to determine customer expectations.

Data driven response

• Use benchmark data from internal and external sources to identify opportunities for improvement.
• Identifies and takes actions to resolve ineffective processes in collaboration with staff.
• Identifies opportunities to integrate evidence-based practice/research findings into policy and practice guidelines.
• Seeks market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates and satisfaction rates.

People Management

• Hires, trains, develops and creates a positive work environment that stimulates sales and marketing creativity and fosters a strong team environment for staff members.
• Identifies talent/contribution of staff and establishes an informal plan for succession.
• Negotiates toward optimal resolution of issues alerting human resources of potentially serious issues.
• Recommend and/or initiate salary, disciplinary, or other staffing/human resources-related actions in accordance with Company rules and policies.

Leadership and professional development

• Serves as a mentor to staff in problem solving, decision making and planning activities.
• Demonstrates accountability and responsibility by independently completing projects/assignments on time holding self and others accountable for meeting objectives and adhering to standards.
• Collaborates with Direct Reports to assure they have a personal/professional growth and development plan to enhance knowledge, competencies, and professional practice.
• Pursues opportunities for personal growth and development through meetings and educational programs.