Location: Hybrid out of Bristol, PA

Travel Expectation: Anticipated to have weekly travel to office in Bristol for collaboration and approx. 15-20% anticipated (domestic) annually.

Opportunity

The Associate Channel Manager-Digital is responsible for Robern’s digital/ performance marketing initiatives including Influencer and Brand Ambassador programs.This role will be seen as a key stakeholder in the department and accountable for profitable growth in the digital landscape. Hard and soft skills- copywriting, savvy in the digital landscape, organized and being able to manage agency partners and make connections.This role will develop clear vision with strategic short term & long-term objectives and carry out executable plans to hit those objectives in addition to examining processing, recommending, and implementing improvements to ensure efficiency.

This position requires:

Strong communication skills, innovative thinking, adaptability to new connections, copywriting skills, digital conversationalist, business acumen, cross functional collaboration through teamwork and self-motivation, project management/ organizational skills, professional agility and ability to do data analysis of digital performance to help inform decision making on activations.Interest in high end brand aesthetic.

Social Media & Influencer

• Social Media Posting & Community Management.
• Plan, develop and implement Robern’s overall organic social media strategy in order to support and improve online presence & drive growth in collaboration with the Dir of Brand Marketing.
  • The social media strategy will be essential to crafting an emotional connection with designers, architects, and discerning homeowners, and will be used to define the brand’s personality.
• Create content calendar across all platforms & identify priority focus for the brand.
• Manage influencer program- develop relationships with external influencers and negotiate collaborations, asset acquisition and usage.
• Develop amplification/ boosting plans & execute.
• Photo & video editing skills (preferred).

Paid Digital

• Manage Paid Content testing/execution, and Community management to drive overall strategy in collaboration with Digital agency.
• Reporting to demonstrate successes and opportunities with social media strategy on a monthly/ quarterly/ yearly basis.
• Agency Management.

Brand Ambassadors

• Assist in managing the Brand Ambassador program with key industry designers & architects and cross brand introductions.
• Execute the content development with quarterly spotlight features.
• Manage master database, NDA’s & contracts in collaboration with Dir of Brand Marketing & procurement.

Campaigns

• Plan & execute themed & quarterly holistic campaigns in collaboration with Director of Marketing and Communications lead.
• Collaborate & outreach to potential brand partnership candidates & develop digital campaigns that help drive awareness & reach.