• Schedule, monitor, and maintain all PPC campaigns (e.g. Google, Meta, Pinterest, others)
• Coordinate with the Marketing Director and e-Commerce Director to achieve >10x ROI on all digital advertising campaigns and enhance reporting procedures and measuring tools
• Oversee geo-fenced and display ad campaigns (internal or via agency) to improve target completion and retargeting

• Maintain 10 websites (primarily on Wordpress)
• Quarterback the SEO campaign and coordinate with the SEM Rush consultant to achieve steady SEO growth across 3 or more e-commerce sites
• Improve website navigation and develop content pillars to improve the UX/UI, session duration, and other key metrics
• Maintain accuracy of listings, such as adventure pricing and requirements, store location hours, etc.

• Build effective and aesthetic email marketing campaigns, improve engagement, and increase sales from email sources
• Hubspot CRM: improve existing automation, grow email subscription lists, and maintain cost/output from CRM/marketing platform spend

• Regularly update listings on third party sites, monitor and respond to reviews, and ensure the company’s brand is protected and improved via local and regional media partners
• Work to improve referral traffic to Kitty Hawk Kites websites via content placement, image curation, etc.

• Bachelor’s degree in marketing or related field preferred (Associate’s degree in digital marketing acceptable)
• A minimum of two years relevant work experience
• Experience in e-commerce and retail preferred
• Experience with Google (analytics, ads, business) and Meta (business, creator studio) required
• Experience with CRM software required (Hubspot preferred)
• Demonstrated proficiency on digital platforms (e.g. certification) preferred

• Communication skills; written and verbal
• Understand and utilize best practices in PPC and email marketing to grow sales and reduce costs
• Ability to navigate digital platforms with ease; self-starter in learning how to use/optimze new platforms
• Detail-oriented and deadline-conscious
• Ability to promote product on a virtual platform
• Professional, punctual
• Ability to work on multiple projects simultaneously
• Ability to learn tasks quickly and accurately

• The work environment for this position is generally an indoor controlled environment. Noise level is moderate; expect noises like office machines and light traffic.
• May be requested to work overtime and weekends during the company’s in-season time period.
• May be requested to drive company vehicle to other locations.

Department: Kitty Hawk Kites
This is a full time position