The Marketing and Communications Associate is responsible for the administration of the organization’s marketing and communications to members, partners, social media followers, and any potential new audience. Details of the position’s responsibilities include the following:

• Partner in the development of marketing plans, building and maintaining brand strategy, advertising and promotions; plan fully integrated campaigns across a wide array of communication channels.
• Responsible for the design and execution of communication materials for marketing and membership across all channels; drive consistent brand voice, image, message, and content across all mediums. Create and maintain organizational brand and program consistency in all communication; visuals, copy, tone, etc.
• Utilize working knowledge of key current marketing and communications tools and tactics to drive messaging across all formats (i.e., Press Release service, Canva, Meltwater tracking, Google Analytics, etc.) Provide recommendations to Director for new tools to test or consider.
• Ensure integration and execution of partnership marketing and communication deliverables throughout organization's marketing communication plans and channels.
• Plan, organize and execute marketing programs and events.
• Work with Director to develop and execute monthly social media campaigns, including content creation, content sharing; programming into monthly tools.
• Partner with Director and Managers on development, communication and updates to Advertising and Partnership packages, potential advertisers and brand partners. Lead planning and execution for advertising packages from clients.
• Collaborate on the planning and distribution of e-blasts to membership.

 PERIODICALS

• Proactively develop content strategy and calendar for periodical content, imagery and ads.
• Partner with staff to generate content for publications
• Responsible for the creation of the monthly periodical; gathering ads, editorials, other information. Upload completed work to digital portal and website.
• Develop monthly newsletter; creating content and managing the distribution.
• Lead analytics and reporting for periodical and newsletter readership distribution and open rate metrics. Share with staff for internal and partnership reporting

 WEBSITE

• Partner with staff to develop content strategy for organization's website and any external websites
• Responsible for website updates and upkeep
• Lead and execute all advertising content needs, sponsor content, partner logos, etc.

MISC.

• Liaison to Board of Directors for marketing and programs. Provide reports on key membership programs, rosters, etc.
• Coordinate website content and functionality to enhance membership and partnership programs.
• Complete other projects and tasks as assigned.
• Drive member relations as first point of contact, including some receptionist duties, plus responding to emails, all in an effort to assist membership

 SKILLS REQUIRED

• Bachelor’s degree in Business Administration, Marketing, or related field required
• At least 1 -2 years of experience in marketing and communications.
• Experience using software specific to the role including Adobe InDesign layout design and desktop publishing, Photoshop, and Microsoft Office Suite, including Word, PowerPoint and Excel
• Proficiency in media and social media tools, platforms, including design experience with Canva
• Strong Relationship/Partnership Management and Interpersonal Skills required.
• Success in this role will also be highly dependent on being self-motivated, maintaining focus on productivity; not just activity
• Must be a strong communicator (verbal and written)
• Ability to prioritize projects and produce high quality and quantity outputs that add value.
• Ability to work well with others in fast paced, dynamic environment
• Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
• Willingness and ability to travel up to 15%

Salary range will be commensurate with experience. Where applicable, we may request examples of your work.