The Consumer and Community Banking Paid Social team is looking for an experienced paid social media pro to work alongside their team to oversee outcomes based solutions and deliver strategic recommendations for each of our businesses. Reporting to the Head of the Consumer and Community Banking Channel Marketing Director, you will primarily leverage your experience of social platform capabilities. 

As the Senior Associate on our Paid Social Team, you will spend each day defining and refining our Paid Social campaigns to meet the business needs of our Firm, this includes demonstrating leadership and a deep understanding of media plan development, campaign building, optimizations, and reporting. You will leverage your experience of social platform capabilities to deliver strategic recommendations for each our businesses. You should have a passion for overseeing outcome based solutions and enthusiasm for innovation, if you have the passion, you will make a real impact on a high growth business. You will be the driving force behind dynamic and powerful paid media campaigns that will position the line of business as a transformative leader in the category. 

Job Responsibilities:

• Supervise the agency's full cycle of tactical campaign development. This includes media plan development, campaign building, tagging, optimizations and reporting
• Hands on oversight of campaign builds within social platform ads managers and our social media buying tools
• Ensure campaign planning, buying, optimizations, and reporting meet quality assurance checkpoints
• Partner with analytics in monitoring campaign performance and ensure campaigns are meeting objectives. Create campaign insights and share optimization opportunities
• Oversee multiple campaigns for multiple businesses simultaneously, serving as the intermediary support between the business and the agency
• Support team operations such as investment and campaign trackers, billing needs, and ad-hoc support for enterprise projects

Required qualifications, skills and capabilities:

• 3 years of paid media buying experience with a focus on social media
• Experience partnering with media agencies and technology vendors
• Expert in all aspects of paid social media, including platform capabilities, targeting opportunities, pricing formats, bidding strategies, tagging and reporting
• Experience managing campaigns that optimize towards performance KPIs. (i.e. Return on Advertising Spend, Cost Per Acquisition, Cost Per Lead, etc.)
• Advanced skills in Excel, PowerPoint, as well as social media analytics (measurement, benchmarks, campaign reporting)

Preferred qualifications, skills and capabilities:

• Experience buying in platform across Meta, Pinterest, Snapchat, LinkedIn and TikTok
• comfortable with ambiguity, and developing action plans based on available information
• strong interpersonal skills