You are a high energy, strategic thinker with the ability to synthesize complex information, analyze business needs and rapidly develop measurable, innovative and effective marketing programs at the local, regional and national level.As a Marketing Strategy Lead you will be responsible for developing marketing plans that drive growth for the Innovation Economy (IE) segment, which sits in the Middle Market Banking & Specialized Industries (MMBSI) line of business. You will work directly with senior leadership to identify their business objectives to inform the development of marketing strategy and programs.Specifically, you will help develop a clear and compelling cross line of business value proposition for the Innovation Economy, create programs that elevate client voices and stories to build credibility in the ecosystem, ensure consistency of brand messaging and design elements across channels, develop core IE marketing materials and programs that demonstrate JPMorgan's expertise and implement these programs across multiple channels. You will also help oversee paid media campaigns to drive brand awareness and lead generation. Key to this work will be leveraging the power of the J.P. Morgan Chase franchise and seeking innovative ways to reach and engage our key audiences through cross line of business partnerships. You will work closely with Commercial Banking Marketing & Communications 'Center Of Excellence' teams including Creative Services, Events, Sponsorships, Digital, Integrated Media, and Communications that support the development and execution of marketing efforts. You will also work with Marketing teams across Asset and Wealth Management, Corporate Investment Bank, and Business Banking to develop marketing programs that support cross-firm objectives. Required Responsibilities, Capabilities & Skills: Demonstrated experience in developing and implementing strategic marketing plans and initiatives that support business goals across a range of marketing channels Excellent communication skills (speaking and listening), team player; self-starter with demonstrated strong work ethic that thrives on accomplishment and not afraid of charting new territory, defining structure and processes along the way. Actively partner and collaborate with a Marketing Center of Excellence to develop and present concepts and ideas as a cohesive team, ensuring that strategic goals and objectives are met. Comfortable and interested in working with senior line of business leaders with ability to gain trust by selling and delivering strategic marketing solutions that are unique, innovative and drive business results. Demonstrated ability to navigate across a complex organization with ability to juggle multiple ongoing projects, work under tight deadlines and prioritize responsibilities Agency/vendor management experience Budget management/ownership experience 10 years of experience, showing progressive marketing experience roles BA, BS degree required Preferred Responsibilities, Capabilities & Skills: MBA is a plus Experience building brands, value propositions and visual and messaging identify systems a plus Ability to quickly learn new industries and understand needs of target segments A flexible and adaptable team player who is willing to accept additional projects and initiatives Industry experience with startups, venture capital, investment banking, commercial banking or private banking a plus Comfortable with analytics and ability to connect the dots between marketing outcomes and business results