The Consumer Bank Acquisition Marketing team is responsible for driving incremental high"quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing people leader to drive best-in-class consumer experiences by leading a high-performing, results-driven team.Job Description:As the Marketing Strategy Lead for the Consumer Bank Acquisition Campaign Management team, you will support the consumer deposit relationships, and will be responsible for managing a team of 3-5 associates who lead large scale, multi-channel acquisition campaigns, involving planning and executing creative strategies/tactics with a heavy emphasis on digital channels. In addition, you will take on special assignments, be an authorized approver of creative for the team, and drive creative thought leadership and/or process excellence initiatives across the team. Job Responsibilities: Serving as the creative marketing leader and driving best-in-class consumer experiences Developing proactive, strong partnerships between the ACM team, strategy partners, and internal/external execution partners to ensure the teams are working cohesively Lead efforts to continuously improve both the customer experience and how we deliver it for his/her program: Customer experience: Conduct regular reviews of the entire end-to-end customer experience, including creative messaging and reasons-to-believe; conduct competitive audits; identify gaps and opportunities Recommend strategic approaches to testing and optimization based on data-driven decisions Developing thought leadership based on testing, new approaches, etc., leveraging strategic vendors/testing resources to innovate and personalize the experience Process Improvements: Participation in pilot programs, actively rethink process to simplify and build additional capabilities Capacity planning and prioritization within the ACM team leadership Ensuring strong control environment and serving as an Authorized Approver on final creative for the team Optimizing direct response marketing campaigns to improve results, create efficiencies and reduce costs Serving as a leader on initiatives outside of assigned acquisition campaigns, including but not limited to cross-program creative thought leadership, process improvement initiatives, or other strategic roles Acting as a culture leader, identifying key skills to bring to the table and engaging with team beyond day-to-day duties Communicating effectively with senior leaders and others in written (email, Teams, presentation documents) and verbal communications; effectively presenting and/or facilitating large scale meetings Ensuring performance goals and career development plans are set; provides coaching and development through ongoing check-ins; conducts mid-year and annual reviews; delivers comp discussions Overseeing budget management for production and creative costs across the programs they are responsible forRequired qualifications, capabilities and skills: Proven track record in direct or digital marketing as a project/campaign manager: 7 years of experience Digital consumer marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative Experience working as a leader working in a fast-paced environment, with strong skills in multi-tasking and prioritization Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities Curious and creative with a focus on constant improvement Excellent written and oral communication skills; experience in presenting to senior level executivesPreferred qualifications, capabilities and skills: 5 years managing direct reports Specific experience in financial services including debit or credit marketing and/or agency-side experience 3 years of agency/vendor management experience 4-year college degreePlease note, we are back in the office in a hybrid model (3 days a week). We will not consider 100% remote or other locations if not listed on this requisition.