Videographer Wanted. My name is Jiwoo Choi, chef/owner of Choi’s San Diego and founder of. JIWOOS. a new creative communications agency specializing in hospitality and lifestyle brands. Choi’s started as a small restaurant with a young team and no marketing budget. But through strong storytelling, branding, and consistent creative direction, we’ve grown into one of San Diego’s well-known emerging restaurant brands. Guests, chefs, and even industr...