Responsibilities:

• The Adobe Analytics Architecture Lead is a pivotal role, dedicated to driving the implementation and optimization of Adobe Analytics and Adobe Target.
• This position demands extensive project leadership and a deep understanding of Adobe platforms, aimed at enhancing data collection capabilities and user experience on our e-commerce platform to significantly boost conversions and sales.

Key Responsibilities:

Strategic Implementation and Oversight:

• Take charge of Adobe Analytics and Adobe Target Premium implementations across the organization.
• Develop and execute advanced data collection and analysis strategies that align with business objectives, emphasizing initial quality and accuracy to minimize iterative corrections.

Technical Leadership and Expertise:

• Act as the Subject Matter Expert (SME) for Adobe Analytics and Adobe Target, overseeing system updates and optimizing product recommendations.
• Design and maintain essential monitoring dashboards to evaluate the effectiveness and health of Adobe implementations.
• Innovate and manage calculated metrics and segments within Adobe Analytics and the Adobe Experience Platform to enhance data functionality.

Collaboration and Support:

• Collaborate with business and product owners to refine analytics implementations that meet business needs and elevate customer experiences.
• Provide continuous support and insights to internal teams on utilizing Adobe Analytics for marketing and enhancing customer experience.

Project Management:

• Document and articulate technical requirements and project progress effectively across teams and to senior executives.
• Manage project priorities in partnership with business leaders to ensure timely delivery of analytics capabilities.

Requirements:

Professional Experience and Technical Skills:

• At least 7 years of hands-on experience in Adobe Analytics and Adobe Target implementation, including system administration and detailed analysis.
• Proficiency in Adobe Experience Cloud, Adobe Launch TMS, HTML, and JavaScript.
• Proven track record of developing and managing complex digital analytics frameworks.

Critical Thinking and Problem Solving

• Strong analytical skills with a proactive approach to problem-solving; capable of leading efforts to dissect and rectify inaccuracies in data collection and analysis.
• Excellent problem-resolution skills, with a focus on leading team efforts to anticipate and tackle issues before they impact data integrity.

Communication and Leadership:

• Outstanding communication abilities, capable of explaining complex technical details and influencing decision-making through persuasive arguments.
• Demonstrated leadership in managing cross-functional projects and initiatives.

Industry Experience:

• Required experience working in an e-commerce business environment, with a deep understanding of digital retail operations and e-commerce analytics.

Educational Background:

• Bachelor's degree in computer science, Marketing, Business Administration, or related field required.

Desirable Attributes:

• Advanced proficiency in Excel and PowerPoint for sophisticated reporting and presentations