Description

Company Description

Pediatric dental and orthodontic group practice located in Plantation, FL. We provide high-quality dental and orthodontic care in a friendly, professional, and welcoming environment. Our team combines the highest standards of care through advanced technology with a knowledgeable and experienced team. We aim to give every family lifelong smiles by catering to their specific needs with love, compassion, and respect.

Role Description

We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will be passionate about promoting pediatric dental and orthodontic services and engaging with the community to enhance brand awareness and increase patient leads.

Responsibilities

• Act as a liaison between the practice and the community, building and maintaining strong relationships with local schools, organizations, and businesses.
• Develop and execute marketing strategies to effectively promote orthodontic services and increase lead generation.
• Manage social media platforms, including content creation, scheduling, and engagement to maintain an active and positive online presence.
• Create engaging content such as blogs, newsletters, and social media posts to educate and inform our target audience.
• Organize and participate in community events, sponsorships, and outreach programs to increase brand visibility and community involvement.
• Collaborate with internal teams to ensure marketing initiatives align with practice goals and objectives.
• Monitor and analyze marketing metrics and KPIs to measure the effectiveness of campaigns and make data-driven decisions for continuous improvement.

Benefits

• Competitive salary commensurate with experience
• Comprehensive benefits package
• Paid time off and holidays
• Opportunities for professional development and advancement within the company

If you are a driven and innovative marketer with a passion for making a positive impact in pediatric dental and orthodontic care, we invite you to join our team! We look forward to hearing from you!

Requirements

 Qualifications

• Strong communication skills, including verbal and written communication
• Experience in market research and analysis to identify target demographics, measure the success of marketing campaigns, and propose adjustments to the marketing strategy
• Experience developing and implementing successful marketing strategies to reach target demographics
• Commitment to provide exceptional customer service to patients, their families, and referring doctors
• Ability to work independently and collaboratively within a team environment
• Flexibility to adapt and respond to evolving business priorities and changing work environment
• Strong knowledge of social media platforms, content creation, and digital marketing strategies.
• Creative thinker with the ability to develop innovative marketing ideas and initiatives.
• Highly organized with the ability to manage multiple projects and deadlines effectively.
• Enthusiastic team player who thrives in a fast-paced environment.
• Experience working with pediatric or orthodontic practices is a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field of study preferred
• Prior experience in the healthcare, pediatric dental, or orthodontic industry is a plus
• Proven experience in marketing, preferably in the healthcare or dental industry.