Summary: This individual will be responsible for the presentation & management of the Sales Office and Model Gallery plus the coordination of Sales Office administrative duties. This position is also responsible for coordinating all local marketing efforts and programs including but not limited to on site events, collateral and directional/community signage by working closely with the Regional Marketing Coordinator (RMC).
Essential Duties and Responsibilities:

• Confirm that all Sales Office facilities, equipment, and technology are fully functioning and clean at all times.
• Ensure that the Sales Office stay neat and presentable throughout each day.
  • This includes merchandising in TC and model homes: displays, posters, free-standing brochures maintained in an organized and visually appealing way
• Receive and distribute mail (postal, interoffice and e-mail).
• Ensure community collateral packets are available for disbursement to meet needs based on guest traffic.
• Review and coding of marketing invoices are complete and submitted to Sales Manager for approval.
• Screen, direct, and/or handle incoming calls correspondence, and e-mail to ensure that requests are handled effectively.
• Distribute information to staff regarding policies, procedures, meeting schedules, etc. Keep them informed of promo schedules and materials, advertising schedule and email and social media calendars.
• Attend all sales meetings and monthly marketing meetings to keep abreast of current information and report on marketing activity.
• Attend seminars and classes related to the sales and marketing.
• Coordinate temporary off-site signage, including weekend bootlegs, directional, and permanent or municipal signs.
• Coordinate permanent on-site signage, including monuments directionals, identifiers.
• Coordinate with club team leaders on opportunities for joint marketing events, oversee and help coordinate photography and collateral materials, mailings, etc. for these entities.
• Coordinate getting photos, videos and descriptions/post-reports on community events from Club staff to Social Media Partner
• Participate in initiation, development and approval of printed marketing materials, including advertising, DM, EM and collateral working closely with RMC.
• Responsible for implementing and maintaining an inventory system for managing collateral needs. Work with RMC and Creative Services Group to ensure proper lead times for efficient printing. Work with sales team to ensure they have the tools they need.
• Update and maintain information on www.sheahomes.com & www.trilogylife.com including the updating of model pricing whenever there is a base price change. Requires training in e-Manager system. Also responsible for checking that Designer Home pricing on the web site matches SalesForce pricing and incentives.
• Coordinate and execute an Ambassador program with select Members to enhance Guest experience in high-traffic periods and at events
• Maintain relationships with Central Services Sales and Marketing Team, RMC, CSG, promotional product vendors and others who provide marketing materials.
• Coordinate production of marketing materials and accessories like mats, napkins, cups, water bottles etc.
• Along with Sales Manager, maintain Sales & Marketing budget, complete monthly budget review.
• Coordinate marketing focus groups and design reviews as needed in conjunction with Director of Consumer Research.
• In start-up locations, coordinate the scheduling and execution of Trilogy Living Vision sessions throughout the pre-opening time frame working closely with the RMC
• Coordinate competition sharing programs, compile and distribute monthly report of competitive marketing data. Coordinate sales team trainings, seminars and team building events.
• Compile and report sales and marketing data for weekly report to Central Services Sales & Marketing leaders
• Compile and report sales and marketing data for monthly Business Operating Measurements.
• Plan and execute effective marketing special events to attract traffic as a high business priority. This requires creativity, attention to detail and strong follow through. Event schedules to be developed on an annual basis and tracked as campaigns through SalesForce.com. This also includes identifying BlueStar managed events that can be used to create return Guest visits for Sales. Communications for events to be developed working with the RMC
• Assist with outbound calling campaigns.
• Create and maintain SharePoint filing systems and records for all marketing campaigns and reports.
• Work with vendors to ensure an appropriate vendor contract is set in place for all jobs (ie: model cleaning)
• Work with appropriate team members and with Alpha-Vision to ensure floor plans are always correct and up to date on collateral and website.
• Coordinate the execution, scheduling and tracking of the Taste the Good Life try before you buy program and/or Day Pass program where applicable. Communications for the program to be developed working with the RMC

Knowledge/Experience:

• Bachelor’s degree or equivalent combination of education and experience preferred
• Previous experience in a continuous improvement environment a plus
• Marketing and Event background preferred.
• Knowledge of the home building and real estate industries a plus, but not required
• Real Estate license a plus, but not required
• Weekend and Holiday hours required (key in a successful sales environment)

Skills/Abilities:

• Customer service, serves as the Sales department’s "goodwill ambassador" when interfacing with both external and internal customers
• Productivity; good attendance, few errors or repetition, good work quantity and quality, positive contributor
• Ability to work successfully in a team environment, strong people skills required, works well with others
• Innovation; seeks new opportunities and growth challenges, contributes ideas, helps resolve problems, looks for and develops cost savings measures, and develops new procedures and methods
• Honesty; being truthful and trustworthy, doing what needs to be done and what is right, being fair and objective, having personal integrity and treating others in a mature, responsible manner
• Loyalty; having commitment toward the goals of the organization, the nature of the business, respecting it's efforts, defending it's good name, giving the job the best effort and sincerity
• Minimum three years’ experience working with senior level management
• Initiative – ability to think, work and make independent decisions based on sound judgment
• Demonstrated high level of proficiency in PC technology, and all MS Office applications
• Excellent written and verbal communications skills
• Ability to perform statistical analysis in a process improvement context
• Understanding of basic measurement and team tools and continuous process improvement methodology and practices
• Must possess a strong internal/external customer service orientation/commitment
• Excellent time management, organizational and follow-up skills
• Ability to manage competing priorities and assignments
• Must be comfortable working in a fast paced environment where continuous improvement is expected
• Must be able to consistently achieve high work standards
• Flexibility and adaptability to rapid change
• Some travel required.
• Mainframe and personal computer proficiency, including Microsoft Outlook, Word, Excel, PowerPoint, SharePoint, SalesForce, Business Objects & JD Edwards Enterprise One.

Professional Performance Standards

Responsible and accountable for executing the specific responsibilities listed above in complete conformance with goals, expectations and schedule commitments of the Division.

Physical Demand/Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is regularly required to talk and hear. The associate frequently is required to walk and sit, and occasionally is required to stand. The associate must occasionally lift and/or move up to approximately 25 pounds.

The noise level in the work environment is usually quiet to moderate.

Professional Development Statement

This position is expected to maintain a program for his/her own professional development and shall do so by creating, maintaining and executing his/her Professional Development Plan per company standards. TCC’s who excel in their role, demonstrate strong execution of details, an understanding of the marketing, advertising and communications process and who can manage projects independently may be considered for future RMC roles should they arise.

Shea Homes Active Lifestyle Communities is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.

EOE/M/F/D/V