Job Description:

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at the Ironwood Tourism Council (ITC) and promote the Travel Ironwood brand. The successful candidate will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness, increase website traffic, and attract potential visitors to Ironwood, Michigan.

Key Responsibilities:

1. Administrative Support:

● Handle incoming emails and inquiries from visitors and community members.● Assist with data entry, record keeping, and maintaining digital files, including videos and documents.● Organize and maintain all digital assets, including files, documents, images, and videos in the shared ITC drive.

2. Agenda and Meeting Minutes Recording and Maintenance:

● Attend meetings at the office, record minutes, and distribute them to participants.● Prepare meeting agendas and distribute them to team members.● Maintain a digital archive of meeting minutes and agendas.

3. Website and Social Media Management:

● Develop social media strategies, create, and schedule posts, and engage with followers.● Analyze social media metrics for continuous improvement.● Assist in managing the ITC’s website (), ensuring content is updated and user friendly.

4. Data Analysis and Reporting:

● Collect, organize, and maintain data on key performance indicators (KPI’s).● Analyze and interpret KPI’s to make data-driven decisions.● Provide actionable insights to optimize performance and achieve marketing objectives.● Prepare and present reports to the ITC Board.

5. Content Creation:

● Creating engaging and compelling content for digital platforms, including social media posts, blog articles, website copy, and email newsletters.● Use storytelling and leverage visual content to capture the essence of Ironwood’s tourism offerings. ● Familiarity with using content creation solutions such as the Adobe Suite, Canva, and other relevant tools for designing graphics and promotional materials.

6. Communication:

● Support the development and distribution of newsletters and press releases through digital platforms.● Collaborate with internal teams, external stakeholders, and partners.● Build and maintain relationships with influencers, travel bloggers, and local businesses to enhance Travel Ironwood’s online presence.

Qualifications:

● Strong organizational and time management skills.● Excellent written communication and interpersonal abilities.● Ability to meet strict deadlines.● Proficiency in basic computer skills, including Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Google solutions (Google Docs, Google Sheets, Google Slides, Gmail, and Calendar).● Familiarity with project management and social media management platforms.● Proficiency with editing and modifying WordPress websites.● Familiarity with using content creation solutions such as the Adobe Suite, Canva, and other relevant tools.● Ability to adapt to a fast-paced and evolving digital landscape.● Friendly and approachable demeanor with a passion for helping others.● Knowledge of Ironwood and its attractions is preferred but not required.● Bachelor’s degree in Marketing or related field preferred.

Working Hours:

This is a part time position, and the Digital Marketing Manager is expected to work approximately 10/15 hours per week from our physical office in Ironwood. The specific schedule will be discussed with the successful candidate.

The Ironwood Tourism Council is an equal opportunity employer and encourages individuals of all backgrounds to apply.

Job Type: Part-time

Pay: $18.00 - $21.00 per hour

Expected hours: 10 – 15 per week

Benefits:

• Flexible schedule
• Professional development assistance

Ability to Commute:

• Ironwood, MI 49938 (Required)

Work Location: Hybrid remote in Ironwood, MI 49938