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Content Marketing Manager
IQ Laser Vision Industry, CA
$87k-111k (estimate)
Full Time | Business Services 1 Week Ago
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IQ Laser Vision is Hiring a Content Marketing Manager Near Industry, CA

Job Description:

As the Content Marketing Manager, you'll report directly to the VP of Marketing and Business Development, playing a pivotal role in our brand voice. You'll spearhead the creation of compelling, story-based content across diverse mediums using the patient, influencer, and other content that you capture, edit, and produce. With a knack for generating buzz, you possess exceptional storytelling skills.

Bringing valuable healthcare marketing expertise to the table, you're adept at leveraging current trends to maximize exposure. Your responsibilities will include directly engaging patients to capture their inspiring narratives, fostering connections with our brand, and guiding prospective patients along their vision correction journey via these organic stories.

Job Duties:

  • Cultivates new and existing patient engagements on the clinic level in partnership with frontline staff.
  • Assist the VP as required.
  • Applies all HIPPA and PHI policies as directed.
  • Develop compelling, creative content for integrated marketing campaigns that drive lead generation by working directly with patients and influencers.
  • Manage the content creation process from ideation to development to distribution including posts and distributing to our network.
  • Help build and promote the IQ Laser Vision Family brand through strong storytelling.
  • Utilize social media and review platforms to increase our brand’s reach.
  • Assist and train other team members if needed on how to best interact to posts, comments, etc. to generate buzz.
  • Manage Ambassador relationships and deliverables.
  • Create high-quality marketing copy for multiple media types, including the website, social, video, ads, and email.
  • Create and maintain a unified brand voice while ensuring adherence to content style standards.
  • Examine data and analytics to continue to improve and optimize content.
  • Review and edit the lead nurturing funnels in partnership with the VP of Marketing and Business Development.
  • All other duties as assigned.

Job Requirements:

  • 2 years of content marketing experience.
  • Social media knowledge.
  • Ability to connect with patients and influencers to help create an impactful online experience.
  • Follow their journey. Capture their experience with photos, videos, written testimonials, etc.
  • Edit, post, reply, and comment in a manner that reflects our mission and brand voice.
  • Outstanding focus on detail, grammar, quality, precision, and uniformity.
  • Demonstrated track record in developing content across various media channels, and tailored to captivate audiences and increase leads
  • Understanding of general SEO concepts including tagging, captions, and the like.
  • Ability to identify and/or work with internal staff members to identify potential influencers.

Job Type: Full-time

Pay: $25.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

  • Dental insurance
  • Health insurance
  • Paid time off

Schedule:

  • 8 hour shift
  • Weekends as needed

Application Question(s):

  • Are you able to complete a pre-recorded phone screen interview?

Willingness to travel:

  • 25% (Preferred)

Work Location: In person

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$87k-111k (estimate)

POST DATE

04/25/2024

EXPIRATION DATE

08/22/2024

WEBSITE

iqlaservision.com

HEADQUARTERS

UPLAND, CA

SIZE

25 - 50

FOUNDED

1999

TYPE

Private

CEO

LISI CHEN

REVENUE

<$5M

INDUSTRY

Business Services

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IQ Laser Vision
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2 Weeks Ago

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If you are interested in becoming a Content Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Content Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Content Marketing Manager job description and responsibilities

They are responsible for the management of the creation and production of online and offline marketing content.

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The person responsible for a brand’s content comes across various daily activities that challenge their decisiveness, accountability, and, when faced with a tight deadline, stress resistance.

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Marketing managers also need a deep understanding of the addressable market, target audience, and how the product or service they are promoting helps solve customers' pain points.

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BMarketing managers directly contribute to the growth of the business.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Content Marketing Manager jobs

Not all content managers will physically produce and publish each piece of content.

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Most marketers understand the need for high quality content and they know that businesses today are being asked to become publishers.

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Marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation.

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Content marketers can be successful without using fancy tools.

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Marketing managers provide cross-functional leadership.

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Step 3: View the best colleges and universities for Content Marketing Manager.

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