Description

Join our dynamic and fast-paced team at IntraHealth Group/OrthoAtlanta, a leading player in the healthcare sector. We are on the lookout for a highly skilled and experienced Manager of Digital Marketing and Communications to lead our digital marketing efforts and enhance our brand visibility. If you are passionate about creating impactful digital campaigns and have a proven track record in managing paid media across various platforms, we want to hear from you.

Responsibilities:

• Strategic Campaign Development: Devise and implement comprehensive digital marketing strategies tailored to the healthcare industry, utilizing platforms such as Facebook, Google, and SEM.
• Multichannel Marketing: Oversee the creation and management of digital campaigns across various channels, including SEM, display advertising, social media, and email marketing, ensuring a cohesive and impactful presence.
• Monthly Campaign Execution: Lead the execution and scheduling of monthly healthcare marketing campaigns, covering social media, email marketing, website updates, graphic design, content creation, and press releases, while adhering to healthcare industry regulations.
• Performance Analysis: Measure and report on the results of digital campaigns, presenting findings to leadership. Utilize data-driven insights to enhance future strategies and maximize ROI.
• Tracking and Optimization: Implement robust tracking mechanisms, such as UTM parameters in Google Analytics, to analyze post-click reporting. Evaluate and optimize campaign performance, focusing on key healthcare metrics.
• Content Development: Collaborate with internal teams to create compelling and informative content for SEO purposes, ensuring our healthcare services are effectively communicated to our target audience.
• Press Releases: Craft and distribute press releases to relevant media outlets, communicating important updates, milestones, and achievements within our healthcare organization.
• Compliance: Navigate and adhere to healthcare industry regulations and compliance standards in all digital marketing efforts.
• Technology Awareness: Stay current with the latest digital media trends and technologies within the healthcare sector, ensuring our strategies align with industry best practices.

Requirements

• Experience: 3-5 years in digital marketing, preferably within the healthcare sector.
• Education: Bachelor’s degree in marketing, healthcare administration, or a related field.
• Analytics Expertise: Advanced knowledge of reporting and analytics, with proficiency in web analytic tools such as Google Ads and Google Campaign Manager.
• Communication Skills: Excellent verbal and written communication skills, with the ability to convey healthcare information effectively.
• Technical Proficiency: Familiarity with design and editing tools (e.g., InDesign, Photoshop) and experience with web design and content management systems.
• Compliance Knowledge: Understanding of healthcare industry regulations and compliance standards.
• Budget Management: Basic budgeting skills to align digital media placements with available resources.
• Tech Savvy: Proficient in Microsoft applications, including Excel, PowerPoint, and Word.