At Inspire Brands, we are mavericks and visionaries. We spark a culture of innovation that welcomes great ideas to thrive at every level. From the restaurant to the boardroom, our team members have the freedom to take risks and think differently. After all, that’s how we were founded.
Maverick Studios is the in-house creative agency at Inspire Brands in Atlanta, GA. Our award-winning work in Creative/Design, Video/Photography Production Services, Print/Merchandising Management and Account/Project Management has created a positive and collaborative impact across all Inspire’s Shared Services and its 6 iconic brands to include Arby’s, Buffalo Wild Wings, Baskin-Robbins, Dunkin’, Jimmy John’s and Sonic. Our team is fully committed and passionate about providing best-in-class creativity, innovation, and continuous support.

RESPONSIBILITIES

• Aligns with the culture and values of Inspire and ensures that creative and copy reflects them.
• Collaborates with other members of the Brand teams to ensure that broader team goals are met.
• Analyzes problems, anticipates consequences, and eliminates obstacles to successfully complete projects.
• Manages and prioritizes projects within timelines for project milestones.
• Crafts original concepts, execute copy based on established voice/tone, and collaborate with mid- and junior-level writers on copy execution.
• Partners with the other Associate Creative Directors to concept, write, present, and defend work while addressing client needs.
• Collaborates with multidisciplinary teams across the company and agencies to ensure timely deliverables.

The Ideal Candidate

• Views his or her creativity as a way to solve problems and improve things.
• “Has seen it, done it, and won it” before and is ready to help build the next phase of their career with what they have learned.
• Has a natural curiosity and desire to learn and improve themselves, the work, and the businesses they support.
• Has an outstanding portfolio showcasing digital and social platforms with strong conceptual thinking and leadership.
• Can proficiently write in diverse copy styles across a range of assignments.
• Concepts and collaborates on campaign ideas and digital tactics with a creative team while working on multiple projects.
• Is well-versed in scriptwriting and in crafting both short and long-form content.

RESPONSIBILITIES

• Ensure the culture and values of Inspire and brands is reflective in all content created.
• Collaborate and support other members of the Studio to ensure that broader team goals are met.

• Provide day to day management and leadership for the copywriting and proofing team.
• Provide overall creative direction and feedback for your team of writers to create strategic, targeted and on-brand creative.
• Assign, direct, review, improve and approve creative to ensure its quality, strategic integrity, and appropriate integration.
• Manage approvals from other ACDs and VP as needed.
• Contribute to presentations of creative solutions in the form of decks and live presentations.
• Champion brand positioning at every point of contact and uphold creative standards.
• Partner with communication and marketing colleagues in focusing and translating business partner needs into smart, measurable creative strategies.
• Enable development of fresh, compelling creative concepts.
• Continually refine workflow processes to better meet high-volume and high-quality partner needs.
• Stay aware of major cross-brand initiatives and programs foreseeing changing needs.
• Continually build and mentor/access creative talent on the team.

• Continually develop the skillsets, expertise, and portfolio of Maverick Studios.
• Along with the other ACD’s, lead the collaboration between copy and design withing creative services.

EDUCATION AND EXPERIENCE QUALIFICATIONS

• 4-year degree or equivalent Graphic Design/Copywriting/Strategy/Art/Advertising degree combined with a promising portfolio of work, appropriate for the level of experience and opportunity one has had to date in this field.
• Minimum 10 years of cDG1 copywriting and general multi-disciplinary creative leadership responsibility at a digital, marketing or communications agency (or equivalent corporate, in-house setting). Experience working with and/or for large national and global brands across a wide array of media, formats, platforms, and mediums including print, broadcast, digital/mobile/social, POP, outdoor and events/displays, video (restaurant, food and beverage brands a plus).

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Patience, grace, and empathy for others.
• A builder and a leader, who understands that to affect change, you must be that change.
• Expert level knowledge of a wide array of media, including print, broadcast, online, social, outdoor, environmental, and event.
• Experience working on multiple brands concurrently, and effectively apply best practices from one to another and understanding the nuances of each.
• Excellent critical thinking and problem-solving skills through writing, creativity, and collaboration with teams of diverse backgrounds, skillsets, and expertise.
• Excellent verbal and written communication skills.
• Excellent concept presentation skills.
• Strong interpersonal skills, and the confidence plus ability to advocate for doing the right thing for yourself, the team, the company, the brands, and the work.
• Experience and ability to lead the work, and when necessary, step in as an individual contributor.