ESSENTIAL FUNCTIONS:

Develops, owns, and executes a digital marketing strategy.

Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.

Drives the growth, engagement, and regular maintenance of all social channels.

Understands and leverages digital platforms to optimize performance.

Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.

Measures and reports performance of all digital marketing campaigns.

Manages day-to-day communications with internal teams and any agency partners.

Oversees, administers, and monitors departmental budget.

Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.

Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals.

Develops an ongoing liaison with key leaders of newly acquired Spas.

Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored.

Drives organizational awareness by communicating existing strategies to senior leadership.

Collaborates with managers on ways to expand market share.

Leads the planning and implementation of all special projects within the department.

Facilitates the definition of all project scopes, goals, and deliverables.

Defines project tasks and resource requirements and develops full-scale project plans.

Manages project budgets and project resource allocation.

Monitors the progress of all projects and reports regularly to stakeholders.

Implements and manages project changes and interventions to achieve project outputs.

Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.

Requirements

EDUCATION, EXPERIENCE AND SPECIAL SKILLS REQUIRED:

Bachelors degree in business administration, marketing, or related field required

Masters degree preferred

Minimum 5 years of relevant experience

Excellent leadership skills, business acumen and ability to effectively manage

Excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, a visionary, and manage innovation well

Must be results-driven

Must have superior decision-making skills

Must have the ability to delegate effectively

Must possess executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal/external stakeholders

Growth mindset with the ability to outline the long-term vision and strategy.