The Director, Global Marketing will have the opportunity to shape KOL, HCP and allied health engagement efforts across this high profile program, develop the global brand strategy, build a compelling brand and drive launch execution for this potential life-extending therapy. This is an excellent opportunity for someone who thrives on problem-solving, working in white-space and innovation. Looking for a dynamic Leader with Launch experience in the Hematology and/or Rare disease space within Biotech/Pharmaceutical.

Responsibilities:

• Drive KOL engagement execution, including awareness, advisory board and congress activity.
• Lead development of pre-launch KOL, HCP and allied health awareness and engagement strategy.
• Help shape global brand strategy and go-to-market launch readiness plan.
• Lead development of Global HCP campaign, core messaging, and communications strategy.
• The role will also hold responsibility to drive consistency of brand messaging across channels and lead market assessments to drive executional action plans supporting high value opportunities.
• Develop HCP tactical plan incorporating key insights from HCP market research and patient journey and lead global tactical execution.
• Lead cross-functional efforts to forecast, track and communicate financial performance inclusive of operating budget.
• Development, maintenance and tracking of key brand milestones.
• Lead brand KPI development and alignment across brand and cross-functional stakeholders to ensure achievement of near and long-term forecast expectations.
• Deliver routine KPI reporting through collaboration with data partners that will drive performance discussions and leadership reporting.
• Lead development of brand presentations including executive updates, and key customer engagements.
• Collaborate with XF partners: Medical, Regulatory, Legal, Access, Corporate Communications, Business Insights and US/Regional
• Manage internal legal, regulatory, and medical review of promotional tools to enable responsible and compliant communications.

Requirements:

Education and Experience:

• BA/BS required; advanced degree preferred BS/BA degree required with 7 years. 6 years of experience required with an MBA/equivalent and 4 years of experience required with a PhD/PharmD.
• Experience in biopharmaceutical or life sciences industry, especially in rare disease and/or hematology/oncology strongly preferred.
• Experience in commercial product launch and launch preparation strongly preferred.
• Experience in the US market strongly preferred; familiarity with EU, Japan and China a plus.
• Demonstrated ability to work successfully in a nimble, fast-paced, matrixed environment.
• Willingness to both work remotely and to travel as required for business.

Competencies and Attributes:

• Demonstrated leadership to drive results that are needed to achieve company objectives in accord with Company’s culture and values – courageous, imaginative, selfless, and joyful
• Strong project management skills, including ability to lead multiple projects simultaneously with a strong sense of urgency while prioritizing and meeting team goals.
• Ability to translate strategy and analysis to a tactical, executable level to drive brand success.
• High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate.
• Team player with demonstrated ability to influence and collaborate with cross-functional peers.
• Strong business acumen with excellent verbal and written communication skills.
• Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance.