• Develop and execute advertising strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
• Manage end-to-end advertising campaigns through an agency including keyword research, campaign setup, budget management, and performance analysis.
• Monitor and analyze KPIs (visits, campaigns, sponsored ads, PPC conversation rate, ROI, cost analysis, return rate, etc.)
• Collaborate with the marketing and product teams to ensure that advertising efforts are aligned with product launches, promotions, and overall brand messaging.
• Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge.
• Development of brand specific strategies that align with our corporate goals and growth objectives.
• Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to maintain a strong market position.
• Pull and prepare reporting data from retailer reporting tools, translate findings into insights and actionable growth tactics for our brand and commercial teams.
• Prepare weekly and monthly business performance updates, identifying trends and assortment management opportunities
• Perform other assigned duties as they may be required in meeting company objectives.
• Communicate effectively with other departments within the organization and function within a team environment.

Minimum Requirements:

• Minimum of 3 years of e-commerce experience with online business models.
• 3 years of experience with Seller Central and / or Vendor Central as 3P / 1P user.
• Experience working with consumer products brands and an understanding of the current retail environment
• Knowledge of Internet best practices and the impact they have on SEO
• Proficiency in Microsoft Word, PowerPoint, and Excel
• Excellent verbal and written communication skills
• Ability to establish strong relationships and coordinate effectively with team members
• Ability to meet project deadlines, multitask and managing multiple priorities at the same time
• Motivated, detail oriented, creative and a solution driven mindset.