Job Summary
The position reports to the Director, Marketing Operations & Brand Partnerships and will have a leadership role in managing and growing iHerb’s Brand Partnership Marketing efforts. This position works very closely with both Marketing and Purchasing Teams to create and execute custom marketing strategies, campaigns, and promotions for iHerb’s top brands. This role is vital to developing and maintaining iHerb’s vendor relationships.
Job Expectations

• Develop, strategize, and execute co-op campaigns from ideation to post-campaign analysis
• Manage initiatives by working cross-functionally with our marketing (retention, acquisition, market-specific, operations etc.) and purchasing teams
• Improve and increase co-op initiatives, vendor-driven marketing budgets, and the program at-large
• Support the Marketing team to monitor KPIs such as website traffic, top-of-funnel conversions, ad performance, and revenue from co-op campaigns
• Perform analysis on key business metrics to evaluate success and growth opportunities
• Competitive landscape/marketing plan analysis for vendors
• Participation/preparation for vendor meetings and executive reviews
• Oversee and facilitate team's deadlines, deliverables, and processes — to ensure successful, on-time co-op campaign execution

Knowledge, Skills, And Abilities

• Knowledgeable of various Marketing department strategies and tactics and able to speak to the department's capabilities
• Collaborative and comfortable with presenting and working directly with vendors
• Able to manage timelines, budget, and deliverables with excellent project management skills
• Exceptional organizational and problem-solving skills
• Strong attention to detail and excellent proofreading abilities
• Strong understanding of the relationship between social media and business objectives
• Comfortable performing in a high-pressure, deadline-driven environment
• Self-directed and self-motivated with the ability to work as part of a team and independently

Education And Experience Requirements

• 3 years of Marketing experience, preferably in Partnership Marketing, Media Planning, Paid Media/Digital Advertising, or similar
• Bachelor’s degree in Marketing or other related field or a combination of education and equivalent work experience
• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.
• Experience with Asana or similar project management platform is a plus.

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