Role Overview

We are seeking a Director of Product - Ads Growth who will lead key consumer advertising and email experiences for members and partners of ID.me Marketplaces. The Product Leader will build a scalable, performance-based ads platform to drive value to the thousands of brands ID.me Shop works with, own Ads pricing, and will serve as the business owner for Ads.

Responsibilities

• Independently drive product strategy, roadmap, and execution
• Empathize with users and understand their needs
• Breakdown problems using First-Principles thinking 
• Develop ID.me Marketplaces product vision and strategy
• Define Key Performance Indicators (KPI) for your product
• Write high quality, detailed requirements documents 
• Prioritize features using data and insights
• Develop a program plan that incorporates interdependencies between functional areas
• Conduct market research for expansion into new markets and vertical segments
• Collaborate with cross-functional leaders to ensure the commercial success of ID.me’s products
• Operates a high-performance organization. Holds high standards, continually synthesizes the situation, and is able to anticipate risks.

Ideal Qualifications

• 15 years of building scalable ads platforms and networks
• Undergraduate degree in business, economics, engineering, computer science, or similar discipline
• MBA preferred but not required
• Deep knowledge of ads industry - competition, business models, law, evolving technologies
• Proven track record of launching and scaling “zero-to-one” products as well as driving innovation and growth for mature products
• Ability to drive clarity where there is ambiguity
• Strength in applying processes in a fast-paced environment while maintaining room for flexibility and quick iterations 
• Thought leader with successful track record of communicating effectively with senior leadership

Ideal candidate will thrive in the following culture:

• Must have an obsession for building quality products 
• Ability to thrive when there are changing priorities and shifting of gears
• Strong oral and written communication skills
• Must be a team player with a strong, self-managing work ethic
• Must be a self-starter with a passion for technology, learning and continuous improvement

Note that candidates must be located in the continental U.S.