Overview

Job Overview:�We are looking for a dynamic, result-driven sales leader for the Hyatt Regency Sonoma.� Positions will be based at the property.��The Director of Sales & Marketing is responsible for developing, implementing, monitoring and evaluating the hotel�s sales objectives, strategies, advertising, public relations and collateral, to support the revenue goals stated in the annual Budget.� This position effectively manages the efforts and productivity of individual Sales Managers.� The role ensures that effective internal and external communications with business partners are maintained; helps create and maintain a high level of property awareness.�

Responsibilities

Essential Functions:� Maintain consistent knowledge of property features/ services and hours of operation and anticipated levels of business.� Maintain complete knowledge of and compliance with all property policies and procedures.� Ensure all corporate deadlines are satisfied relating to monthly, quarterly and annual reporting needs.� Attend meetings as deemed necessary by the Managing Director and Corporate office.� Participate in property-wide leadership and culture development programs.� Report to and interact with Managing Director and Corporate staff promoting proper relations between all parties.� Act in a consultative capacity to the General Manager and other members of the Executive Committee on sales/marketing issues, provide advice and guidance to ensure optimal marketing effectiveness, confer with department managers to continually develop product offerings, marketing needs, methodologies and resources, to promote new/improved products and to solicit feedback of overall sales/marketing efforts.� Foster relationships and provide strategic direction to key third party vendors such as Public Relations and Advertising agencies.� Foster relationships with key political community figures and organizations.� Organize and direct all sales and marketing efforts towards attainment of property and company objectives and operational goals.� Develop strategies for forecasting and analyzing sales/marketing needs and developing effective product responses, delivery systems and methods for measuring and evaluating results.� Prepare, develop and execute all marketing plans to provide direction and specific plans of action.� Plan, manage and evaluate all financial aspects of the sales/marketing efforts throughout the property to ensure cost effectiveness and optimal utilization of resources.� Ensure that accurate and current marketing and sales related data is readily available to support and document decision-making processes.� Support, as necessary, all direct sales efforts of the sales and marketing team to include sales trips, off-property functions and customer entertainment.� Maintain current job descriptions for all department positions.� Ensure the integrity of the property�s mission statement, guiding principles and culture through consistent involvement with all aspects of the property.� Complete and maintain accurate, objective and timely performance reviews for all associates in the department.� Provide regular, objective and detailed feedback to each executive committee member in order to maintain an environment of continuous improvement.� Coach and counsel associates, supervisors, managers and executive committee members regarding consistent application of sales, customer service and culture implementation.� Develop, plan and implement departmental orientation programs for all new associates.� Monitor and ensure that departmental areas are kept clean and organized at all times.� Develop and implement annual goals, objectives and budgets for the Sales & Marketing department.� Monitor all security and life safety policies and procedures making recommendations for changes according to law or improved application.� Serve as a member of the property executive committee.

Qualifications

Qualifications:

• Minimum of two years of college level courses with an emphasis on business or communications required.
• Bachelor's degree in Hotel Management, Business Administration, Marketing or Communications preferred.
• Three years' experience as a manager within the Sales & Marketing department.