Company Description. Hurley is rooted in a passion for the ocean, steeped in beach culture, and inspired by youth, creativity, and self-expression. Founded in Costa Mesa, California, during the late 1970s, Hurley has grown from crafting custom surfboards to revolutionizing surf apparel and embracing the diverse influences of fashion, music, art, and technology. Our mission is to empower individuals to explore their dreams and creativity in a posi...