We are seeking an experienced, results-driven Senior Retention Marketing Manager responsible for driving the strategy and execution of our CRM channels to deliver an exceptional experience for customers. As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business. The ideal candidate will have 6 years of relevant experience, with a strong background in email/SMS marketing, process design, and analytics. This role reports directly to the Sr. Director of Retention and Loyalty.

The Humann office is located in Austin and this role is open to work a hybrid schedule or remotely if not based in Austin. NYC or Austin are highly preferred.

WHAT YOU WILL DO

• Develop and implement a comprehensive customer retention strategy that leverages email, SMS, direct mail, and loyalty programs to encourage repeat purchases, increase average order value, and reduce customer churn.
• Work collaboratively with cross-functional teams (Product, Design, Ecomm) to ensure a seamless and personalized customer journey throughout the lifecycle.
• Utilize our ESP (Iterable) to setup, segment, and deliver targeted email & SMS campaigns that resonate with specific customer segments.
• Assist in managing and optimizing our direct mail program
• Lead the development and implementation of a user-centric loyalty program to incentivize repeat purchases and reward loyal customers.
• Conduct in-depth data analysis to identify customer trends, understand campaign performance, and optimize marketing strategies for maximum impact.
• A/B test different marketing tactics (subject lines, email content, offers, etc.) to identify the most effective messaging for each customer segment.
• Track and report on key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and churn rate to measure the success of retention campaigns.
• Stay up-to-date on the latest trends and best practices in customer retention marketing.
• Develop and maintain strong relationships with vendors and partners in the marketing technology space.
• Implement automated email workflows for lead nurturing, onboarding sequences, re-engagement campaigns, cross-selling, customer retention initiatives, and more.
• Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning and lend strategic expertise to significantly grow SMS channel revenue and other Lifecycle KPIs
• Ensure all email and SMS marketing practices adhere to relevant regulations and best practices.
• Provide and facilitate the resolution of CRM platform issues, expediting requests from across the organization

REQUIREMENTS

• • 6 years of proven experience in email marketing, preferably in an e-commerce, health/wellness, or consumer goods industry.
  • Proficiency in email building and familiarity with e-commerce, email marketing platforms, and CRM systems (e.g., Iterable, Shopify , Segment).
  • Strong analytical skills with the ability to interpret data and optimize email campaigns based on insights.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Ability to multitask, prioritize, and work effectively in a fast-paced environment.
  • Ability to effectively collaborate cross-functionally.
  • Iterable experience is HIGHLY
  • HTML/CSS email coding proficiency preferred.

Benefits:

At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include:

• • • Health/Dental/Vision/Life Insurance
    • 401k Retirement Plan with company match
    • Paid parental leave
    • Quarterly stipend for our supplements
    • Unlimited PTO
    • Hybrid/remote working model

HumanN, an industry leader in functional food and nutritional supplements for whole body health, is built on research, discovery and science-backed innovation. We are the #1 Doctor & Pharmacist Recommended Beet Brand for Heart Health Support. We are the #1 Trusted Beet Brand for Athletic Performance by Sports Registered Dietitians. We are trusted by over 120 professional and collegiate teams. The scientific collaboration between HumanN’s scientists and third-party research teams, has led to the development of a portfolio of best-selling, nutrition-based products, including SuperBeets (with over 61,000 5-star ratings and reviews on Amazon), Neo40, SuperBeets Sport, and Memory Focus.

HumanN has been ranked as one of the fastest growing private companies in America for the

eight consecutive years. The Inc. 5,000 list annually ranks the fastest growing companies in

America, showcasing the country’s most successful independent entrepreneurs.

At HumanN, we believe…. it takes COURAGE to do our life’s greatest work.

We believe that our GROWTH never ends.

We believe that to thrive we must ADAPT.

We believe in the power of HUMANITY.

HumanN is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.