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As a Senior Marketing Campaign Developer (Senior Professional, Database Marketing), you will collaborate closely with our marketing and analytics team to leverage the Adobe Experience platform for audience development. You will be responsible for extracting, transforming, and loading data to create actionable audience segments. Additionally, you will contribute to the integration of various data sources and ensure the seamless flow of information across systems. Your insights and expertise will be instrument in optimizing our marketing campaigns and improve customer targeting strategies. You will implement best-known practices and develop key relationships with all impacted business areas.
Partners with associates in other business areas to define business needs and help translate those needs into system requirements
Utilizes the Adobe Experience platform to develop and manage audience segments
Assists in creating processes and best practices for audience development and marketing automation
Assists in implementation and configuration of the Adobe Experience platform, including customization and integration with other systems
Extracts, transforms, and loads data using APIs and JSON to build actionable audience profiles
Collaborates with cross-functional teams to understand marketing objectives and translate them into audience targeting strategies
Collaborates with business partners to implement communication strategies through campaign development, enhancement, and maintenance
Optimizes audience segmentation and targeting based on performance metrics and insights
Provides consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications
Works with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
Continually identifies ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process
Develops an appropriate knowledge of Humana’s vision and strategy as well as program design in order to support business strategy
In addition to being a great place to work, Humana also offers industry leading benefits for all employees, starting your FIRST day of employment. Benefits include:
Required Qualifications
3 years of experience as a campaign audience developer
Proficiency in utilizing APIs and working with JSON data
Familiarity with SQL and database management
Experience with documenting and/or gathering requirements
Database marketing experience including campaign management and coordination, end-user needs identification, specification of content and testing requirements
Experience with Ad-hoc query tools and data repositories that support data extraction
Experience working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)
Possess a keen analytical mindset and the capability to independently navigate and address various priorities
Experience in creating processes and best practices for audience development and marketing automation
Preferred Qualifications
Master's Degree in Marketing, Communications or Business
Prior health insurance industry experience
Experience with other marketing automation platforms and CRM systems
Certification in Adobe Experience Manager or similar platforms
Prior experience in audience segmentation and targeting including Adobe Campaign/Unica/SFMC
Knowledge of data privacy regulations and compliance standards
Additional Information
This role is a nationwide remote role. Candidate must be able to accommodate EST time zone.
Work at Home/Remote Requirements
Work-At-Home Requirements
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
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Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$76,800 - $105,800 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Full Time
Insurance
$87k-114k (estimate)
01/11/2024
04/02/2024
humana.com
TEMPE, AZ
15,000 - 50,000
1961
ALISON RITCHHART
>$50B
Insurance
At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms when and where they need it. Our employees are at the heart of making this happen and thats why we are dedicated to building an organization of dynamic talent whose experience and passion center on puttin...g the customer first.
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