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College Overview

Hudson County Community College (HCCC) is an award-winning, comprehensive urban college serving one of the most historic and ethnically diverse areas of the United States. HCCC students were born in 119 countries and speak 29 different languages. The diversity and the multitude of our community's cultures, life experiences, skills and aspirations, are the very values and traits that empower us to be productive and caring members of our society.

HCCC embodies an unwavering commitment to student success and an intentional focus on diversity, equity, and inclusion. In 2019, the President's Advisory Council on Diversity, Equity and Inclusion (PACDEI) was instituted to develop new levels of understanding and access and advance the College's commitment to transparency and inclusion. We are proud of the differences we share, which are the foundation for the life-changing and transformational education we offer and the social mobility we provide to the communities we serve.

HCCC has three campuses located just minutes from Manhattan: the Journal Square campus in Jersey City and North Hudson Campus in Union City are adjacent to vital transportation hubs; the Secaucus Center has abundant parking. Fully accredited by the Middle States Commission on Higher Education, the College offers courses and classes in a wide variety of disciplines to the people and businesses of Hudson County, one of the most ethnically diverse areas of the United States. The College was recently recognized with the 2021 Association of Community College Trustees (ACCT) Northeast Regional Equity Award, and the 2021 INSIGHT Into Diversity's Higher Education Excellence in Diversity (HEED) Award. In 2016 the Gabert Library was one of three academic libraries in the United States to receive the Excellence in Academic Libraries Award from the Association of College and Research Libraries (ACRL), and in 2019 the HCCC Tutoring Center received the Frank L. Christ Outstanding Learning Center Award for Two-Year Institutions. In 2019, the College joined Achieving the Dream, a network of high achieving community colleges, part of its expanding effort toward continuous improvement in student success.

HCCC has partnerships with every major four-year college and university in the greater New Jersey-New York area and beyond, accommodating seamless transfer of credits for further undergraduate and graduate education. Hudson County Community College is proud of its culture of care and invites applications from those wishing to join a community dedicated to promoting student success in all forms.
Position Summary

The Student Experience Communications Specialist will support offices within Student Affairs and Enrollment to develop, implement, oversee, and assess student communications (phone, print, email, text message, and social media) at all stages of the student experience, from the time of application through graduation. The position requires writing and designing print, email, text message, and social media communications, building and managing communication plans and workflows, and providing metrics of campaign performance. This role will also be significantly engaged with EAB Navigate, the College's student success platform, for communication campaigns and reporting.

Office: Student Affairs and Enrollment Reports to: Dean of Enrollment Salary Grade: 109
Principal Responsibilities

• Work collaboratively with offices within Student Affairs and Enrollment to create and execute a coordinated student experience communications calendar and strategy.
• Develop and deliver communications in multiple platforms, including but not limited to Ellucian Recruit and Colleague, texting and chat platforms, the College website, EAB Navigate, and office social media platforms.
• Collaborate with functional areas, students, and subject matter experts to determine appropriate strategies and tactics for outreach.
• Ensure coordinated, targeted, relevant and clear messaging to prospective and current students, including attention to accessibility features in messaging.
• Review and edit student-facing materials for consistency and accuracy. Facilitate language translation of enrollment materials.
• Develop and manage email campaigns to prospective, admitted, and enrolled students based on the admission cycle, events schedule, academic calendar, and communications calendar.
• Collaborate with the Office of Marketing and Communications on the creation of new marketing materials and the collection of student testimonials.
• Provide reports and metrics on the outcomes and impact of communication campaigns and other outreach.
• Create an infrastructure for coordinating communications and efforts among all Student Affairs and Enrollment areas.
• Support offices within Student Affairs and Enrollment with website audits and updates.
• Utilize EAB Navigate, in collaboration with Enrollment leadership, to identify opportunities for population-specific outreach and communication.
• Other duties as assigned.

Minimum Qualifications

• Bachelor's Degree from an accredited college/university, preferably in English, Communications, Marketing, Public Relations, or a related area of study.
• At least two years of experience working in higher education, admissions/enrollment management, or communications-related field.
• Proven record of collaboration and leading projects.
• Excellent technology skills, including demonstrated hands-on knowledge of utilizing Customer Relations Management (CRM) platforms.
• Experience creating and designing content for written, digital, social media and email platforms.
• Excellent written and verbal communication skills.
• Ability to analyze data, report outcomes to multiple audiences using strong written and verbal communication skills.

Preferred Qualifications

• Experience with Ellucian Recruit Customer Relationship Management (CRM) systems, Ellucian Colleague, EAB Navigate, or other student information systems.
• Bilingual in Spanish or Arabic.

Applications

For full consideration please send a resume, cover letter, hourly wage expectations, and a list of three professional references to mfessler@hccc.edu and fallen@hccc.edu .

As a New Jersey First Act Employer, new employees must establish a primary residence in New Jersey within one year unless an exemption applies.

HCCC is an equal opportunity and affirmative action employer. We are committed to ensuring a diverse and inclusive learning and working environment. Decisions on employment are made on the basis of the qualifications of an individual for the particular position being filled. Women, veterans, and minorities are encouraged to apply.