Do you thrive on turning advertising data into actionable insights? Are you a pro at tracking conversions across platforms and domains?

If so, then VAM Group wants you!

VAM Group is seeking a highly motivated Advertising Measurement Specialist to join our dynamic marketing team. In this role, you will play a critical role in ensuring accurate measurement and reporting of our advertising campaigns across various platforms.

Responsibilities :

• Implement and manage offline conversion tracking for Google Ads and Facebook Ads campaigns.
• Set up and optimize enhanced conversions for Google Ads campaigns.
• Leverage Google Tag Manager to deploy tracking pixels and tags for various advertising platforms.
• Utilize Google Analytics and Google Ads to analyze campaign performance, identify trends, and generate insightful reports.
• Create and manage data visualizations in Looker Studio to communicate complex advertising data effectively.
• Stay up-to-date on the latest trends and best practices in digital advertising measurement.
• Collaborate with internal marketing teams to define and track key performance indicators (KPIs).
• Provide recommendations for optimizing advertising campaigns based on data analysis.

Qualifications :

• Minimum 2 years of experience in advertising measurement and analytics
• Proven experience with implementing offline conversion tracking for Google Ads and Facebook Ads
• Strong understanding of cross-domain tracking best practices and implementation
• Experience with Google Tag Manager, Google Analytics, Google Ads, and Looker Studio
• Excellent analytical skills with the ability to interpret complex data sets
• Ability to translate data insights into actionable recommendations
• Strong communication and presentation skills
• A passion for digital marketing and a desire to stay ahead of the curve

Bonus points for :

• Experience with additional analytics platforms (e.g., Adobe Analytics)
• Experience with server-side tagging solutions
• Experience with marketing attribution modeling

What VAM Group Offers :

• Competitive salary and benefits package
• Opportunity to work with a talented and experienced marketing team
• Fast-paced and dynamic work environment
• Chance to play a key role in the success of our advertising campaigns

If you are a data-driven marketing professional who is passionate about advertising measurement, we encourage you to apply!

Last updated : 2024-04-28