JOB DESCRIPTION

Job Title: Sales Manager

Department: Sales and Marketing

Supervision Exercised: N/A

Supervision Received: Director of Sales 

JOB SUMMARY

The Sales Manager has overall responsibility for selling guestrooms for an assigned market segment(s). The Sales Manager will assist the sales team in meeting or exceeding the hotel’s budgeted financial targets. The Sales Manager is also responsible for meeting assigned monthly sales goals.

MINIMUM REQUIREMENTS

Education

Experience

Skills and Knowledge 

The individual must possess the following knowledge, skills, and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

• Must be able to read, write, and understand English
• Excellent verbal and written communication skills including leading and participating in formal presentations
• Strong negotiation skills as well as the ability to cultivate leads, build relations, and close the deal
• Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment
• Strong computer skills. Microsoft Office, Delphi, and other programs as it pertains to this position
• Ability to work as part of a team
• Strong desire to deliver high-quality customer service
• Detail-oriented and organized as it pertains to accuracy and efficiency
• Good personnel management and organizational skills

JOB DUTIES

• Assist sales team in achieving and exceeding goals in guestroom revenue, profit, and occupancy for the total hotel.
• Effectively communicate with Director of Sales and/or Director of Revenue to review opportunities that impact revenue goals
• Conduct weekly sales calls to existing and new accounts, as well as uncover new business in the assigned market segment(s)
• Build and strengthen relationships with existing and new accounts to enable future bookings. Activities include sales calls, entertainment, trade shows, etc.
• Travel locally to conduct outside calls, promote the hotel, and review competition reader boards to develop leads
• Generate leads and new business through internet searches, telephone and email solicitations, mailings, referrals, networking, trade shows, professional and community organizations, sales, blitzes, etc.
• Arrange site inspections of the hotel for new accounts
• Maintain accurate sales records in the hotel sales system to provide complete history, ensure future and current quality of service, and enhance future prospects
• Respond to all sales inquiries within 24 business hours
• Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
• Responsible for negotiating sales contracts and the implementation and setup as required
• Analyze historical, current, and future hotel/market trends and develop strategies to maximize occupancy and average rate of hotels through creative and selective selling
• Assist in the development of the annual budget and quarterly owner reviews
• Participate in management meetings to discuss budget, forecast, and rate
• Partner with the operations team to coordinate customer specifications, and effectively respond to customer issues and comments to ensure customer satisfaction
• Participate in hotel weekly staff meetings, if applicable
• Adjust work schedule as needed to meet the business demands, which may include hours in the early morning, evening, and/or weekend hours
• Other duties as assigned