Horizon Health is a behavioral health service organization in Gray, KY. We are professional, agile, agile and our goal is to Provide addiction treatment and recovery opportunities to those community members suffering from the disease of substance and/or opioid use disorder by removing barriers to professional care.

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound referral channels. Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive clients to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key community stakeholders, agencies and healthcare providers
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and informative communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BS or 2-3 years experience preferred

Job Type: Full-time

Pay: $45,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Health savings account
• Paid time off

Schedule:

• 8 hour shift
• Weekends as needed

Experience:

• Marketing: 2 years (Required)

Willingness to travel:

• 50% (Required)

Work Location: On the road