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Honda is Hiring a Project Lead, Digital Marketing Near Torrance, CA
Job Purpose
American Honda Motor is looking for an experienced digital marketing Project Lead to provide product launch support for the Auto Brand websites. As the Project Lead the associate will be responsible for the overall content strategy for that product and ensuring the UX/UI design on the model landing page and various shopping tools is optimized to help improve the overall user experience. The associate will also be responsible for coordinating the production, development, and maintenance of the high-quality digital assets. The candidate will apply SEO best practices and use data analytics to help the user flow and drive lower funnel shopping actions for the for Honda and Acura Autos websites. Key responsibilities include project prioritization, resource planning, and project management.
Key Accountabilities
- Coordinate and collaborate with Brand Marketing, Product Information, and other cross-marketing teams to provide a cohesive product campaign by developing and delivering engaging digital assets and other website content.
- Plan and prioritize all vehicle model launch content/asset updates pre-, post launch, sales/event promotions and brand initiatives, ensuring that Model Launch requirements are effectively communicated to agency partners in a timely manner, and the brand is portrayed in the most compelling way possible
- Manage agencies and 3rd party vendors through each assigned product model production process, from ideation to delivery.
- Collaborate with internal Divisions (e.g., CX, ISD, Sales, Service), Departments (e.g., Advertising, PR, Product Planning, Social Media), and third-party agencies, to support key brand initiatives and stories, ensuring proper representation on AHM Digital Channels
- Partner with agencies to optimize model launch team dynamics, product release workflow and strengthen overall relationships
- Monitor and measure the effectiveness of content engagement on digital properties and asset usage download across the enterprise. Drive the brand’s digital analytics strategy, ensuring the site meets or exceeds established KPIs (key performance indicators)
- Support Digital Operations team in user acceptance testing and QA on digital properties to ensure model release meets Stakeholder and Customer expectations.
Qualifications, Experience, and Skills
- Bachelor’s degree
- 6 years of experience in product marketing, digital marketing, or similar field, with increasing levels of responsibility
- Automotive experience a plus
- Communications, UX (User Experience), Marketing and other industry education a plus
- Knowledge of Agile project framework. Agile certifications a plus
- Strategic mind-set, with high attention to detail
- Effective communication and collaboration skills
- Strong marketing skills, with an understanding of user design and asset development.
- Understanding of UX/UI design principles, customer psychology/behavior
- Strong project management skills, with experience managing and delivering upon complex, large-scale projects
- Experience managing cross-functional teams and/or direct/indirect reports helpful, but not necessary
Workstyle
- Hybrid
Benefits and Total Rewards
What differentiates Honda and makes us an employer of choice?
Total Rewards:
- Competitive Base Salary: Pay will be based on several variables that include, but not limited to, geographic location, work experience, education, etc.
- Annual Bonus
- Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
- Paid time off, including vacation, paid holidays, sick time, personal days
- 401K Plan with company match additional contribution
- Lifestyle Bonus
- Relocation assistance
Career Growth:
- Advancement opportunities
- Career mobility
- Education reimbursement for continued learning
- Training and Development programs
Additional Offerings:
- Wellbeing program
- Community service and engagement programs
- Product programs
- Free drinks onsite
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
Job Summary
JOB TYPE
Full Time
SALARY
$110k-139k (estimate)
POST DATE
04/25/2024
EXPIRATION DATE
05/08/2024
WEBSITE
hondaota.com
HEADQUARTERS
Jacksonville, FL
SIZE
<25
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