Copywriter

Position Type: Full-time, salaried position. Annual bonus potential based on performance. This position has the flexibility to be remote, hybrid, or onsite in Massachusetts.

Job Summary:

The Copywriter plays a critical role in our organization and is responsible for working with the marketing team on copy for a wide array of projects including digital ads, website content, direct mail, and community outreach programs. The Copywriter will submit all new marketing materials to the utilities for approval as required by the state programs (Mass Save, and Energize CT), in addition to developing an expert understanding of the programs and building strong relationships with our program approvals point of contact.

Essential Functions:

The Essential Functions are representative, but not all-inclusive, of the knowledge, skills, and abilities required to perform this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

• Full understanding of HomeWorks Energy’s brand, business, goals, and strategy:
  • Understand the Mass Save and Energize CT programs.
    • Knowledge of program requirements for customer facing marketing materials.
  • Contribute to the ongoing development of HomeWorks brand, creating and refining the tone and voice of the company.
• Produce copy across all marketing channels:
  • Collaborate with graphic design team to turn finalized copy into finished projects, from initial design through revisions to finished product.
  • Digital ads, direct mail, print, website, blog posts, transactional and promotional emails, and community outreach materials.
  • Participate in the R&D process of new marketing channels.
  • Assist with the development of customer-facing materials for HEA, HVAC, and Weatherization departments.
  • Audit existing marketing materials and make recommendations for improvements.
• Social Media maintenance:
  • Maintain all blogs and social media calendars.
  • Produce weekly SEO-friendly content and publish via website and social media.
• Build and maintain Utility/Program relationships:
  • Be the copywrite point of contact for the Mass Save, CT Energize, and any other related programs.
  • Manage relationships with Mass, CT Energize, and any other related programs.
  • Submit marketing material for approval to the utilities/programs. Ensuring all program guidelines and requirements are met.
  • Respond timely to feedback and submittal of necessary changes of content.
  • Minimize change requests on new submissions.

Qualifications:

• Associate degree in related field required
• Bachelor's degree in related field strongly preferred.
• 5 years' experience writing consumer facing copy of print, digital ads, and website content
• 3 years' experience in related industry preferred
• Proven ability to develop and manage relationships with regulatory points of contact
• Familiarity with SEO (Search Engine Optimization) concepts, and how to integrate concepts into digital copy
• Requires proficiency in reading, writing, and communicating in English

Key Competencies:

• Customer/client focus
• Meticulous attention to detail and organization
• Ability to work independently or as part of a team
• Ability to work in a fast-paced environment, adapting quickly to project change and initiatives
• Excellent time management abilities
• Problem solving
• Strong interpersonal skills

Company Overview:

HomeWorks Energy is a trusted Mass Save partner, helping Massachusetts neighbors all over the state save energy and money at home. Our certified home energy experts have performed more than 200,000 Home Energy Assessments and we’re proud to be the largest Home Performance Contractor in Massachusetts, leading the region in energy efficiency. Be a part of a growing organization that is passionate about working together to save energy and reduce costs.

Equal Opportunity Employer:

At HomeWorks Energy, we celebrate diversity, inclusion, and collaboration. As an Equal Opportunity Employer, we do not discriminate against race, color, religion, national origin, sex, age, gender identity, or expression, sexual orientation, physical or mental disability, veteran status, or any other applicable characteristics. All employment decisions are based on qualifications, skills, and experiences needed to successfully perform the job.