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Director of Sales

Walnut Creek, CA | Full Time
18 Days Ago

Job Description

Job Summary

The Director of Sales-Select Service has direct oversight of sales and marketing operations for a Select Service hotel. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel sales department including but not limited to direct sales follow-up sales administration hiring of staff training managing and coaching. Additional responsibilities include sales and marketing budget forecast advertising marketing and business plans for no more than one Select Service hotel; manages within approved plans and budgets.  Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates overtime does apply and is calculated accordingly.



  • At least 2 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience; or a 2-year college degree and at least 2 years of related experience
  • Must have a valid driver’s license in the applicable state.
  • Must possess highly developed verbal & written communication skills to frequently negotiate convince sell and influence other managerial personnel hotel guest(s) and/or corporate clients.
  • Must have thorough experience with professional selling skills: opening probing supporting closing
  • Shows strong analytical skills and strategic vision in establishing appropriate sales deployment
  • Must be proficient in general computer knowledge especially Microsoft Office products
  • Must be able to work independently and simultaneously manage multiple tasks
  • Strong organization and presentation skills
  • Demonstrated ability to effectively interact and manage people of diverse socioeconomic cultural disability and ethnic backgrounds while solving complex problems and creating a productive sales team
  • Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
  • Must work well in stressful high pressure situations; maintain composure and objectivity under pressure.
  • Must be able to work with and understand financial information and data and basic arithmetic functions.


  • Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
  • Develop recommend implement and manage the division's annual budget and the advertising public relations marketing and sales plans and programs for the hotel to maximize rate occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
  • Proactively conduct outside sales calls conduct sales tours and entertain clients.
  • Understand the content reflected in contracts and how to negotiate terms therein.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Monitor production of all top accounts and evaluate trends within your market.
  • Adheres to Aimbridge Hospitality’s established regulations company standards sales standards and sales metrics related.
  • Comply with attainment of individual goals as well as team goals and budgeted metrics.
  • Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
  • Develop a full working knowledge of the operations and policies of the hotel including Sales Food and Beverage Front Office and Reservations.
  • Maintain strong visibility in local community and industry organizations.
  • Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management providing training on a rotational basis.
  • Maintains professional working relationship and promote open lines of communication relationships to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave Aimbridge Digital or Branded field marketing).
  • Travel on a weekly basis as required.
  • Act as directed on behalf of the General Manager in his/her absence; performing any other duties as requested by management.

Property Details

Conveniently located just off of I-680, the Holiday Inn Express® Walnut Creek hotel welcomes visitors to the beautiful East Bay area. The hotel's location near San Francisco provides easy access to city businesses and attractions, and it lets guests experience the charming beauty that surrounds our hotel's facility.

In Walnut Creek, California, guests are able to stay close to businesses like CVS, Kaiser Permanente and John Muir Hospital. In addition to its proximity to major companies, our hotel also features free high-speed, wireless Internet access, free parking and an on-site business center, which has copy, fax and Internet services.

While guests are at the hotel, we want to ensure their stay is as enjoyable as possible. Each morning, we serve the complimentary, Hot Express Start Breakfast Bar, which features our signature cinnamon rolls and Smart Roast coffee. By offering a well-equipped fitness center, outdoor pool and triple-sheeted bedding, we strive to make every stay as relaxing as possible!

Company Overview

As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in 49 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.


After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

  • Now offering Daily Pay! Ask your Recruiter for more details
  • Medical, Dental, and Vision Coverage
  • Short-Term and Long-Term Disability Income
  • Term Life and AD&D Insurance
  • Paid Time Off
  • Employee Assistance Program
  • 401k Retirement Plan

Skills for Director of Sales

The job skills required for Director of Sales include Presentation, Initiative, Catering, Direct Sales, Advertising,and Responsibility etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Sales. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Sales. Select any job title you are interested in and start to search job requirements.

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Career Path for Director of Sales

The following is the career advancement route for Director of Sales positions, which can be used as a reference in future career path planning. As a Director of Sales, it can be promoted into senior positions as a Top Catalog Sales Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Sales. You can explore the career advancement for a Director of Sales below and select your interested title to get hiring information.