​​About the Role:

We are seeking a Coordinator, Digital Content (Contract) to join our Organic Content team. In this role, you will support us in building and growing our content library to increase brand awareness and engagement and build brand affinity. You will partner closely with SEO, Editorial, Organic Social, Engineering, Design, and Product teams to create and scale content for our YouTube channels. 

This position requires a keen understanding of YouTube's algorithm, video optimization techniques, and content management best practices. Successful candidates will enjoy rolling up their sleeves and are committed to delivering high-quality digital experiences that contribute to organizational success.

You Will:

• Maintain an organized weekly content calendar to schedule uploads effectively and ensure timely delivery of content.
• Manage weekly YouTube content uploads.
• Create compelling, educational, and SEO-optimized title and description copy for YouTube.
• Perform keyword research and optimize YouTube videos with keyword tags.
• Optimize existing content with links back to the site and relevant content.
• Manage video assets to prep for embeds in blog posts on the Hims and Hers websites.
• Optimize for YouTube with the creation of updated titles, description copy, keywords, and links to site.
• Partner with our Sr. Social Video Editor to create a strategy for cross-posting YouTube content to other social platforms (TikTok, Instagram Reels, etc.).
• Manage the YouTube community engagement and respond to comments on YouTube to drive on-platform engagement. 
• Interface with customer service teams and medical professionals to craft brand-appropriate responses to public comments. 
• Perform audits of existing content to record and remove mentions of sunsetted products, images, brand ambassadors, claims, etc.
• Utilize YouTube Analytics to monitor basic channel performance, and key engagement metrics to provide high-level trends insights to Editorial and Social teams.
• Assist with the management of the content architecture and placement of content in the user experience.

You Are:

• Knowledgeable of YouTube Studio, with advanced proficiency in content creation, editing, and administration. Able to navigate content publishing interfaces, troubleshoot issues, and provide comprehensive training to users at all skill levels.
• Familiar with project management & collaboration tools such as Confluence, JIRA, Slack, and Monday.com to track progress, and collaborate with team members effectively. 
• Service-oriented. You work quickly and collaboratively on technical projects and provide an informed perspective on web best practices. 
• Motivated to work hard in a fast-paced environment, and enjoy balancing numerous priorities and demands

You Have:

• 3 years of video publishing and content management experience (YouTube Studio a must, preference for additional experience with Contentful)
• 3 years of community moderation experience on YouTube and/or other social media platforms
• Strong understanding of SEO principles
• Excellent written and verbal communication skills
• Attention to detail and commitment to producing high-quality work
• Ability to work efficiently in a collaborative, fast-paced environment
• Experience with web user experience (UX) is a plus
• Experience creating organic content on Reddit (not required but a plus)

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