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Senior Director, Digital Acquisition
Department: Consumer Marketing
Reports To: SVP, Marketing
Position Summary:
Highlights for Children is universally recognized as the leading producer of entertaining and educational content for children, families, and teachers. Our diverse portfolio of products and experiences extends from direct to consumer as well as classroom solutions and crosses the spectrum of media, including print, broadcast and digital. For over 75 years we have been helping children become their best selves by creating content and experiences that engage, delight, and foster joyful learning.
The Senior Director, Digital Acquisition leads the strategic direction and execution of all Highlights paid digital media, monitoring performance analytics and digital traffic to deliver on business goals. This individual will inspire, manage and develop a team responsible for the planning, prioritizing and execution of all paid digital marketing. As the company extends its product lines, and evolves into a multi-media children's brand, the Senior Director, Digital Acquisition will ensure smooth operations across the Consumer organization to innovate for future growth. This role reports to the SVP, Marketing and will be an integral member of the Marketing & Consumer Business leadership teams.
Core Responsibilities:
Supervisory Responsibilities:
2-3 Direct Reports
Education and Experience:
Qualifications:
Physical Requirements:
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Full Time
$165k-211k (estimate)
04/25/2024
06/24/2024
highlights.com
HONESDALE, PA
200 - 500
1946
Private
KENT L BROWN JR
$50M - $200M
Highlights is to helping children grow in basic skills and knowledge.