Overview

Provide day to day assistance to the Director, including the following activates: Community relations, media relations, publications, event planning, internal communications and internal promotions.

Responsibilities

• Coordinate with internal stakeholders, departments and physicians to develop marketing materials that effectively communicate the hospital systems services, events and achievements.
• Collaborate with the marketing team to create and execute integrated marketing plans across various channels, including digital, print, social media, email and traditional advertising.
• Helps develop and execute campaigns and initiatives for assigned service lines.
• Assists in overseeing social media platforms and content, actively engaging with the audience, responding to inquiries, and leveraging social media for brand promotion and public relations.
• Leverages project management software (Asana) to track project progress from start to finish within specified timeframes by addressing hurdles, consolidating feedback and securing the appropriate reviews and approvals.
• Stays up-to-date with industry trends, advancements, and best practices in healthcare marketing and apply relevant strategies to drive continuous improvement.
• Assists with media relations including interview coordination and story placement.
• Assists in the relationship management with external vendors and agencies to ensure the delivery of high-quality content and marketing materials.
• Serves as a member for the crisis management team.
• Helps coordinate photo shoots for campaigns, website, social media.
• Proficiently manages disaster relations roles.
• Other duties as assigned by director.

Qualifications

Education: Bachelor's degree in communications or related field from an accredited college or university is required.

Experience: 5 years’ experience in marketing or public relations. Healthcare experience preferred.

Additional skills/abilities: Strong knowledge of digital marketing, social media platforms, and content marketing strategies. Excellent written and verbal communication skills. Strong project management skills and ability to multitask effectively. Ability to work collaboratively with employees at all levels of the organization. Creative and analytical problem-solving capabilities. Ability to work in a fast-paced environment and adapt to changing priorities. Collaborative team player with the ability to work well with cross-functional teams. Proficient in project management software (Asana).