Position Purpose:

Responsible for management and support of assigned product line, leading the strategies, developments, launches, communications, and ongoing improvements.

Essential Functions:

Product Promotions

·Plan and implement advertising and promotion programs to support the division’s sales objectives and enhance customer experience.

·Manage the company message, increase brand recognition, and communicate product initiatives.

·Manage editorial calendar, create strategies for print and digital advertising.

·Oversee strategy and creation of all content including sales literature, white papers, videos, presentations, and other promotional resources to support the brand.

·Implement social media strategies and email campaigns to increase product recognition, generate meaningful engagement and create follow-up sales opportunities.

·Ensure website is up to date with current product information. Promote use of social media channels.

·Manage external and internal events including trade shows, trainings, meetings, customer events and other activities.

·Maintain regular contact with the Sales organization (OEM & Fleet), keeping them up to date on new announcements, providing support materials and emphasizing key areas of focus to support key objectives.

·Travel with field sales, OEM sales, and/or marketing personnel.

·Support assigned products at trade shows, provide input to MARCOM on priorities and key messages for each show.

·Create training curriculum for new employees and the sales team.

·Participate in training events as the subject matter expert for assigned products.

·Lead, manage and develop direct reports as assigned.

Product Strategy

·Lead the development and execution of the annual business and marketing plan for assigned segment and associated product lines.

·Develop contacts with customers, trade associations and other sources of market information.

·Guide the Simultaneous Product & Process Development (SPPD) program teams; responsible for completing all marketing and phase exit deliverables.

·Manage the timing and implementation of market and sales plans to support new products.

·Manage sales concession, seed unit and rebate programs for assigned segment/product lines.

·Gather competitive intelligence for designated product line.

·Develop and present business cases for new business opportunities.

·Participate in product planning meetings with OEM customers.

·Lead the analysis of the market to discover concerns, opportunities, and to define improvement needs.

·Create pricing strategy for new products or customers, complete price change requests including support information to define strategy & confirm pricing.

·Responsible for segment/product line pricing and profitability.

·Manage sales concessions, seed units and rebate programs for assigned segment/product lines.