Practice Summary – Manages all aspects of social media advertising campaigns using native and third-party tools as well as serving as a functional lead. To achieve this goal, the Senior Media Strategist will pursue three strategies:

• Flawlessly plan, manage, optimize, and report on paid social media executions
• Be an expert in the ways of all social media ads platforms
• Provide leadership and mentorship to media team members

Success In This Role Means

• Meet or exceed client’s KPIs
• Error-free implementation of campaign tactics and strategies
• Grow H G revenue through establishing client, vendor, and cross-functional team trust and long-term partnerships
• Collaborate with Team Leads to achieve functional team success

Responsibilities

Planning

• Work with cross-functional teams inclusive of creative, media and data, to develop best-in-class campaign strategies that achieve client business objectives
• Use native platforms and third-party research tools to develop comprehensive media plans on all major and emerging social networks
• Maintain knowledge of client’s business, goals and KPIs

Activation

• Work with native social ad managers and third-party media buying tools to execute paid social media campaigns
• Implement and manage website tracking, including site tagging and analytics
• Oversee campaign performance and budgets
• Provide continuous optimization to maximize efficiency and effectiveness of paid media campaigns
• Maintain an understanding of program elements – can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings)

Analysis

• Develop and present client-facing performance reports, providing actionable insights to stakeholders on a scheduled or ad hoc basis

Organizational

• Work closely with team leads to train media strategists and coordinators as needed
• Participate in new business projects
• Become an expert in H&G offerings and core values
• Maintain understanding of the dynamic digital ecosystem (search, social, native, display, video) and how channels work together
• Provide proactive thought leadership and innovation for H&G and its clients
• Seek feedback from peers and management on ways to improve individual performance and grow overall H&G business

Qualifications

• 5 years of digital media experience; work experience in a media planning or buying position in an agency setting preferred
• Intermediate to advanced skills in Excel (pivot tables and advanced formulas)
• Understanding of fundamental ads metrics and media math
• Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Advanced experience working with digital media tools and platforms, examples include programmatic, search and native social media ad platforms (MBM, Snap Ads Manager, TikTok Ads, etc.)
• Excellent verbal and written communication skills; the ability to be a collaborative team player, think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses
• Facebook Blueprint and Google Ads Certifications (Search, Display, Video, Shopping Analytics) preferred, but not required.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Regularly required to stand, walk, sit, use hands, and reach with hands and arms.
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• When in the office space, the noise level in the work environment is usually moderate.
• Must have received or be willing to receive the COVID-19 vaccination by the date of hire. Proof of vaccination is required.
• We currently have an optional work-from-home environment. This team currently comes into the office approximately once a week. You may be required to come to the office from time to time.

Benefits & Perks

Helen Gertrude provides a competitive benefits package, including:

• Competitive compensation including bonuses and profit share, when applicable
• Medical, Dental, Vision, Short Term Disability, and Life Insurance
• Employee Stock Option Plan
• 401k matching
• Flexible Vacation Policy and Flex Fridays
• Access to select training

Helen Gertrude is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law. If personal social media portfolios are provided, the Company will only consider material relevant to the position.