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Summary:
The Marketing Specialist is actively involved in the development and implementation of programs in line with the strategic goals of the assigned Division, and will work to promote, execute, monitor and measure the effectiveness of each program. The DMM will be the Marketing Department’s direct source of communication to specific Divisions, Regions and Territory Managers throughout the Company.
Essential Duties and Responsibilities:
· Develop, manage, and execute marketing plans and strategies for the division to increase awareness, brand preference, and lead generation.
· Formulate, direct, and coordinate marketing activities and policies to promote products and services.
· Develop and evaluate divisional budgets.
· Work closely with Territory Managers to improve their knowledge of marketing programs and to help convert key accounts.
· Coordinate and participate in promotional activities, including trade shows, open houses, factory tours, boot camps, grand openings and dealer meetings.
· Consult with Divisional, Regional and Sales Center Managers in the development of local marketing strategies advertising plans and center merchandising.
· Build relationships with vendors and help in promotion of their products.
· Assist Product Managers on execution of specific promotions and new product launches.
· Liaise with vendors and internal departments to determine training needs and coordinate and promote all training.
· Develop regional advertising, specific to Ad Clubs, and explore opportunities with alternative channels including social media.
· Communicate, champion and track special promotions and contests and analyze and report on results
· Regional travel as needed.
· Other duties as assigned.
Qualifications:
· Bachelor's degree in marketing or related field OR equivalent industry experience.
· Minimum 5 years of experience in a sales or marketing position preferred
· Minimum 3 years of experience in HVAC industry preferred.
· Proven record of implementing marketing strategy plans.
· Intermediate to expert knowledge of Microsoft Word, Excel, Outlook, and PowerPoint.
· Strong verbal and written communication skills.
· Excellent interpersonal and problem solving skills.
· Ability to develop strategic solutions.
· Persuasion and conflict resolution skills required.
· Strong team player, but ability to work independently as well.
· Organized and detail-oriented.
· Strong public speaking skills for impactful presentations.
· Goal-oriented.
· Ability to travel 25% of time in assigned region.
Job Type: Full-time
Pay: $66,560.00 - $85,000.00 per year
Work Location: In person
Full Time
Wholesale
$90k-118k (estimate)
04/06/2024
06/05/2024
gemaire.com
SHREVEPORT, LA
200 - 500
1960
KRYSTAL GARCIA
$200M - $500M
Wholesale
Since 1960, Heating and Cooling Supply has developed and flourished into the HVAC distribution powerhouse it is today. As one of the largest HVAC distributors in the country, we are ready to serve you with vast inventory, experienced and qualified staff, and quality products at all our branches. We are always ready for your next job. While we always offer the very highest quality, most innovative and eco-friendly Equipment, Parts & Supplies, we also continually strive to provide our Contractors unsurpassed customer service and support. Our Contractors business is our business and we take great... interest in helping grow and develop your organization. Whether your needs are product, technical training, sales training, marketing tools and resources we want your business to be as successful as possible. Our relationship goes far beyond selling, we want you to trust us with not only your HVAC needs, but your companys needs and growthwe are your true Partner.
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The job skills required for Marketing Specialist include Problem Solving, Written Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Specialist positions, which can be used as a reference in future career path planning. As a Marketing Specialist, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Specialist. You can explore the career advancement for a Marketing Specialist below and select your interested title to get hiring information.