Marketing Director

Every professional wants to work for an industry leader. Now is your chance as Hearth & Home Technologies is hiring a Marketing Director over Fireside Hearth & Home in Lakeville, MN.

A career at Hearth & Home Technologies puts you in the position of working with the most popular brands in the industry, and having an impact on a product that people love. The hearth is the center of the home and family life.

This position supports the vision and goals of our company by maximizing profitability with increasing fireplace Incident Rate (IR) and upgrade opportunities within assigned production builders.

Position Overview:

This Director of Marketing plays has a key role in the Fireside Hearth & Home business unit by leading and implementing our marketing strategy and delivering against strategic growth goals focused on both the Existing Homes market and New Homes/Service market.

The position requires a combination of both strategic skill sets as it is responsible for developing the ongoing marketing strategic plan as well as strong tactical and execution abilities to create and execute annual tactics that build brand equity & awareness, grow demand generation, and increase customer conversion.
The role collaborates closely with the Fireside business unit leader, all regional leaders, and works very closely with our Midwest region leaders for our retail/service business stores in the Twin Cities and Madison.
Key Responsibilities:
Marketing & Channel Strategy:

• Define ongoing 3-year marketing strategy, positioning and tactical plans to achieve sales, market share and profit goals
• Sales channel strategy includes retail and service for both online/e-commerce and physical stores (consumer existing home) as well as new construction (homebuyers, builders, architects, designers and commercial/hospitality)
• Work closely with all the Fireside leadership team and cross-functional leaders to assist and consult on marketing-related topics and plans

Demand Generation:

• Drive demand generation and conversion through strategy and execution in the key areas of Paid Media, Content & Experiential Marketing

Agency and Partner Management:

• Identify, hire, and manage outside agencies and strategic partners
• Serve as the main point of communication between Fireside and all partners

Brand Management:

• Ensure Fireside brand is relevant and consistent across all sales and marketing vehicles, including owning & managing Fireside brand standards for trademarks, logos, colors, taglines, etc.
• Develop and maintain Fireside brand and content management system
• Work with Fireside business and sales leaders to create & refine brand marketing messaging & tools, ensuring Fireside marketing and promo tactics are relevant in terms of messaging, delivery, and effectiveness

Fireside Finishings Product Management:

• Lead and manage the Product Manager for Fireside Finishings & Merchandising, focused on the profitable sales and line-up of our Finishings product category.

Financial & Functional Management:

• Build and update KPI metrics and scorecard to show results, linking marketing activities to goals and/or sales and profitability
• Supervise and track overall FHH Marketing budget
• Oversee all incoming reviews and respond in a professional, timely manner

Education & Experience:

• Bachelor’s Degree or equivalent required, MBA preferred
• 8-10 years of progressive experience in marketing, sales or related field
  • 5-7 years of experience in consumer digital marketing
  • 3-5 years of experience in trade channel marketing (new homes, retail, etc.)
• Professional background and experience with consumer durables in the residential construction industry, building materials, retail and service is highly desired
• Experience in working with Google Ads, GA4, Meta, Klaviyo, & Podium preferred.

About Working for Hearth & Home Technologies

Fireside Hearth & Home is the leading fireplace installing distributor in North America. We are a subsidiary of Hearth & Home Technologies – the largest manufacturer of fireplace products and an HNI Corporation operating company – and are a team of 400 experts located in 12 states throughout the U.S.

Since 1951, we have been bringing friends and family together around the fire, and we will continue to be there for our customers. Our design centers offer the best sales, installation, and service experience for both new construction and remodeling projects. We are a community for everyone, hold ourselves accountable for results, believe there are always opportunities to improve how we do business, and treat each other honestly with fairness and respect

As we continue expanding our operations, we’re looking for leaders who are confident in what they do, but open to learning from others. Hardworking professionals who take pride in their company as much as their work. Are you ready to drive meaningful change to our business, to learn through challenging work experiences and to act like an owner?