GENERAL SUMMARY:

The Senior Marketing Specialist supports a wide and diverse group of HAP departments that require varying degrees of support. The Senior Marketing Specialist engages with multiple HAP business partners in support of their member prospecting, acquisition, retention and engagement efforts in the health insurance marketplace. This position will be responsible for completely understanding the mission of the company, the marketing and communications department and the various supported business partners. Through insight, specific understanding, and guidance, the Senior Marketing Specialist will respond to communication needs, provide support, and assist with marketing strategies and concept development.

PRINCIPLE DUTIES AND RESPONSIBILITIES:

• Work directly with business partners to write and edit content for organizational requests for proposals (RFPs).
• Work within the marketing/communications/digital engagement team to develop content for multiple channels, including digital, direct mail, web, blog, advertising, etc.
• Interprets feedback, research, analysis, etc. to provide recommendations on a variety of content, including RFPs, presentations, advertising, etc.
• Serve as lead on presentation development with graphic designers including RFPs, finalist presentations, sales presentations, member-facing presentations, etc.
• Assists in developing HAP’s brand “voice.”
• Support marketing and communications strategic planning including program and product positioning, market and competitive analysis for their business partners.
• Develop marketing communications including but not limited to advertising, direct mail, trade shows, seminars and events, collateral materials, member, employer and agent communications.
• Ensure communications contain accurate business standards and content, and comply with brand standards, style guidelines and corporate approval process.
• Define and continually improve process around efficient communications with target audiences.
• Acquire advanced knowledge of the supported HAP business partners, programs, processes, goals, market plans, providers and members.
• Represent the Marketing and Communications department while providing account management to our HAP business partners and their respective teams.
• Represent the Marketing and Communications department on committees as needed to fulfill regulatory communication requirements owned by the team (i.e., NCQA standards).
• Develop and track metrics and success criteria for the supported marketing programs and activities.
• Aid in planning and managing the marketing budget.
• Submit project budget proposals required for approval.
• Monitor and respond to health care insurance industry and competitive communication strategies in both proactive and reactive capacities.
• Develop a strong understanding of the health insurance industry.