HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.

Haypp Group was founded in 2009 in Sweden and, has rapidly grown into one of the leading e-commerce groups globally, with a significant presence and growth in the United States. With eleven distinctive store brands under its umbrella and operations spanning over seven countries, including the US, we cater to over 1 million active consumers. Our portfolio includes popular platforms such as Snusbolaget.se, Northerner.com, Nicokick.com, among others, offering a wide range of nicotine pouches and Swedish-style snus online. Headquartered in Stockholm, Sweden, with a team of 180 employees primarily based in Sweden, drives our innovative and fast-paced operations. As a company we are committed to sustainable growth and we are on an exciting expansion journey, dedicated to transforming more smokers globally into embracing healthier alternatives.

THE ROLE

We are out looking for a CRM / MA specialist to develop and maintain customer loyalty through digital marketing and engagement strategies. This is a hands-on role and you will on a daily basis perfect our communication including newsletters and automations / flows through A/B tests. You will be working with both our US sites as part of both the CRM team and the US market team.

Marketing Automation and Customer communication

Develop and execute email marketing (or any other channel) campaigns that engage and communicate with customers. Create personalized communication strategies to retain and re-engage customers. Including ownership of the automations / flows corresponding to the customer lifecycle (e.g. welcome and reorder automations). Responsible for sending out newsletter emails. Analyse, segment and create proper A/B testing to optimize CTR and transactions generated by the email channel.

Core KPIs will be:

• Email Open Rates / Click Through Rates
• Email attributed sales
• Email list growth etc.

Will also support the US market in improving:

• Retention rates / Churn rates
• NPS score
• Life-Time Value
• Channel engagement
• Loyalty program metrics
• Referral metric

WHAT WE WANT FROM YOU

Customer experience optimization

Lead and manage all channels that touch the customer after the first order. Strive to generate a life-long customer and continuously improve loyalty and higher retention rates. Understand the customer journey, propose what to do, and execute, to make every customer loyal.

• Proven experience working with Marketing Automation Tools (e.g. Klaviyo). Estimated 2-4 years of experience.
• Proven experience of working with customer life cycle automations as well as A/B testing methodologies.
• Good communication and interpersonal abilities.
• Analytical mindset with proficiency in data analysis tools and techniques.
• Creative thinking and problem-solving skills.

We also believe that it’s great if you:

• Love e-commerce.
• You know what generates good results through digital communication and effective marketing activities.
• Have familiarity with the FMCG/CPG industry and online retail.
• Are a confident project manager who drives your own work forward.
• Like structure and order and are used to a fast pace in an entrepreneurial and changing culture.

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, No Douchebags and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application! Apply with your CV, a cover letter, through Linkedin or in any other way you feel represents you in the clearest possible way. All ways of connecting work for us!

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Viktoria Sobolewski at viktoria.sobolewski@hayppgroup.com. We look forward to hearing from you!