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Cider Mill Press is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.
HarperCollins Focus - Cider Mill Press is seeking an experienced and results-driven Director of Marketing to lead our marketing initiatives across both digital and brick-and-mortar platforms. This pivotal role involves strategizing and executing marketing programs that boost the visibility and sales of our frontlist and select backlist titles across various digital platforms. The Director will play a critical role in the strategic development of our digital marketing landscape, crafting and implementing comprehensive marketing campaigns that resonate with our target audience, enhance engagement with our titles and authors, and achieve our sales objectives.
The Director's responsibilities require a strong analytical approach to evaluate campaign performances, market trends, and consumer behaviors to continuously refine marketing efforts. Social media's role in discovering and engaging with books is central, necessitating innovative, data-driven campaigns that resonate with our target audience. The ideal candidate will have a successful track record in blending creative marketing with analytical rigor, leveraging the latest trends and technologies to foster reader engagement and achieve sales objectives. This visionary leader will streamline efforts across departments.
Our ideal candidate is a seasoned digital marketing leader familiar with the ever-changing digital marketing landscape. The candidate is a strategic and tactical leader in planning and managing digital marketing activities for frontlist and backlist titles to meet sales goals. This position will lead the strategic development of our digital marketing landscape and develop online advertising, consumer targeting, consumer messaging, SEO & keyword strategy, seasonal marketing campaigns, and social media strategy. This position will also be responsible for the ROI analysis and reporting of results for each campaign.
Education: Bachelor’s in Marketing or related field
Work Experience & Industry Knowledge:
Skills:
HarperCollins Christian Publishing is an Equal Opportunity Employer
Full Time
Print & Book Publishing
$156k-198k (estimate)
05/09/2024
05/07/2025
harpercollins.com
MANHATTAN, NY
3,000 - 7,500
1817
BRIAN MURRAY
$500M - $1B
Print & Book Publishing