Digital Marketing Analyst

Location: Provo, Utah
Department: Growth Strategy
Employment Type: Full Time
Reports to: Director of Marketing Strategy (Katie Camilletti)

About Us:

At Harmon Brothers, we're dedicated to driving growth and delivering value through data-driven marketing strategies. Our team thrives on creativity, innovation, and a deep understanding of our clients' needs to achieve outstanding results. We are currently seeking a highly skilled Digital Marketing Analyst to join our team and contribute to our clients' success and growth.

Job Summary:

As a Digital Marketing Analyst at Harmon Brothers, you will play a crucial role in analyzing all digital marketing efforts and developing actionable strategies to enhance performance and maximize ROI. You will delve into data, draw insights, and translate complex findings into clear, actionable strategies that drive our clients' growth.

Key Responsibilities:

• Implement and manage tracking mechanisms across digital assets, including websites and mobile apps, to monitor events and conversions effectively.
• Conduct thorough competitor analysis and market trend and research studies to inform strategic digital marketing decisions.
• Analyze sales funnels, customer behavior, and campaign performance to identify opportunities for optimization and growth.
• Analyze all testing and/or campaign results and optimize for improvement based on goal KPIs.
• Develop and maintain dashboards and data models for clear presentation of insights to team members and clients, providing data-driven recommendations for growth.
• Collaborate closely with all internal teams and maintain strong client relationships (when applicable) through regular reporting meetings and strategic discussions.
• Monitor and report on key marketing KPIs, including leads, conversion rates, website traffic, and social media engagement, ensuring data accuracy and actionable insights.
• Conduct deep-dive analyses into ad accounts, identifying strengths, weaknesses, and areas for improvement to drive client success.
• Stay abreast of new platforms, tools, and industry best practices to continuously improve our marketing strategies and execution.

Requirements:

• Proven experience as a Digital Marketing Analyst or similar role is preferred
• Expertise in web analytics tools (e.g., Google Analytics), data visualization tools (e.g., Tableau,), and digital marketing platforms (e.g., Google Ads, Facebook Ads Manager).
• Strong understanding of SEO, SEM, social media, email marketing, and other digital marketing channels is preferred.
• Excellent analytical skills, with the ability to process and interpret complex data sets and a keen eye for detail.
• Exceptional communication skills, both written and verbal, with the ability to translate technical findings into clear, actionable insights for non-technical employees and clients.
• Bachelor's degree in Marketing, Statistics, Business, or a related field is preferred.
• A proactive, entrepreneurial mindset, with a drive for excellence and continuous learning.

At Harmon Brothers, we're a driven by innovation and are committed to excellence and growth. Our core principles guide us in our goal to achieve outstanding results for our clients and ourselves. We're in search of A-Players who embody these values:

Entrepreneurial Spirit: You think like an entrepreneur and founder, taking initiative, innovating, and constantly seeking new opportunities for growth.

Proactivity & Preparation: You're always one step ahead, anticipating challenges, and preparing solutions, ensuring we meet our goals with excellence.

Ownership & Responsibility: You take full ownership of your role, embracing high levels of personal responsibility and accountability for the outcomes of your work.

Client-Centric Growth: Your drive to contribute to our clients' success is relentless. You are constantly seeking ways to leverage your unique skills to drive meaningful growth for our clients.

Team Collaboration: You're excited about being an integral part of the HB Strategy Team, contributing to a collaborative, supportive, and fun environment.

Data-Driven: A KPI-driven mindset is at your core; you make decisions backed by data, always aiming for measurable success and continuous optimization.

Continuous Learning: Your mindset revolves around growth and learning. You embrace testing new strategies, learning from outcomes, and applying insights to achieve better results.

Aligned with Our Ambition: You see yourself in our core values and our mission resonates with you deeply. You're not just looking for a role that matches your skills, but a career that aligns with your personal and professional aspirations.

What We Offer: 

• Salary Range: Flexible DOE
• Health Stipend
• Work location flexible/hybrid

How to Apply:

Please submit your resume, cover letter, and any relevant work samples/portfolio to katie@harmonbrothers.com.

 In your cover letter, please explain why you're a great fit for this role and how you can contribute to the growth of our clients and our agency.