3 Social Media Communications Specialist (FT) Jobs in San Antonio, TX
Hallmark University is Hiring a Social Media Communications Specialist (FT) Near San Antonio, TX
Since 1969, Hallmark University has been driven by a mission - to change lives. Everything we do revolves around our core values of integrity, excellence, efficiency, and effectiveness. We distinguish ourselves through our commitment to innovative academic degree programs, our alignment with your industry partners, and the development of character in every student.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generate, edit, publish, and share daily/weekly content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Reputation management through responding to reviews, disputing negative reviews via YELP, Google, BING and other platforms
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (admissions, student services etc.) to manage reputation, identify key players and coordinate actions.
- Contribute to strategy development of inquiry generation through paid social media advertising
- Identify, prioritize, develop and post compelling content including videos and photos to university's social media channels that illustrates university culture and campus life.
- Curate stories and of content for public relations.
- Create press releases, guest blogs, university stories, and other articles that amplify the happenings of Hallmark University.
- Generate community feedback and manage online reputation.
- Increase positive online reviews and decrease negative online reviews through review management strategies.
- Expand communication channels to increase media and employer contacts and relationships for maximum reach.
- Engage with and interview members of our community.
- Review and report community engagement metrics to show effectiveness and growth.
- Proven success and experience in social media marketing or as a Digital Media Specialist.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Expert understanding of the various platforms and create content for the uniqueness of the platforms.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, CRO and SEO.
- Knowledge of online marketing and good understanding of major marketing channels.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
- Excellent grammar, spelling and speaking skills.
- BS in Communications, Marketing, Business, New Media or Public Relations.
- Experience with managing an online presence on social media sites including but not limited to; Facebook, Twitter, TikTok, Snapchat, Twitch, YouTube, and LinkedIn and any emerging platforms.
- Experience managing paid advertising campaigns on social media platforms.
- Experience designing and editing press releases and kits.
- Experience posting to the various platforms.
- Ability to use design software such as Canva or Adobe Creative Suite.
- Strong customer service skills.
- Ability to photograph and edit posts using software.
- Understanding of online marketing processes and behaviors.
- Agility to manage crisis situations and negative feedback.
- BA/BS degree in Marketing
- 3-4 years of success and experience with Social Media Management and Communications Development
- High School Diploma
Job Summary
Full Time
Retail
$63k-78k (estimate)
05/27/2023
05/27/2024
hallmarkuniversity.edu
San Antonio, TX
200 - 500
Retail
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The job skills required for Social Media Communications Specialist (FT) include Social Media Marketing, Advertising, Planning, Marketing Communications, Social Media Strategy, Social Media Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Communications Specialist (FT). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Communications Specialist (FT). Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Social Media Communications Specialist (FT) positions, which can be used as a reference in future career path planning. As a Social Media Communications Specialist (FT), it can be promoted into senior positions as a Social Media Analyst, Sr. that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Communications Specialist (FT). You can explore the career advancement for a Social Media Communications Specialist (FT) below and select your interested title to get hiring information.
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