SUMMARY

The Coordinator, Social Media will support Social Marketing initiatives through creating and gathering compelling content, assets, and graphics for all segments and platforms of our Social Media presence. Responsible for writing post/tweet copy to go with created assets, creating GIF’s, scheduling content, and making sure all assets are up to date. Liaise with other internal departments and agencies on all trafficking of assets, media buys, and fulfillment of giveaways. This position works as an integral part of the Social Media team to support broader Hallmark Media strategies, and effectively message current promotions, attract new consumers to the company and its networks to become advocates, and to quickly and effectively handle crisis management whenever and wherever it may be required.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Creates and gathers content, assets, and graphics for all social media segments and platforms.

• Writes content for social posts/tweets to accompany assets created.

• Schedules Social content.

• Works with agencies to ensure assets are delivered on time.

• Utilizes social media analytics tools and works with agencies to collect data and generate reports.

• Liaise with other departments for social media requests.

• Helps socialize company events.

• Produces live content with talent.

• Travels as required for any events, talent representation, social media promotions, and content creation while keeping day to day tactics on schedule.

BASIC REQUIREMENTS

• Associate degree required. Emphasis in Social Media, Public Relations, Advertising, Marketing, or Design preferred.

• Minimum 1 year experience in television.

• Minimum 1 year experience writing, editing, and creating Social Media content.

• Minimum 1 year experience with Social Media platforms.

• Previous experience with design applications.

• Previous experience utilizing social media management and analytics tools.

• Must be able to work during non-business hours.

OTHER REQUIREMENTS

• Understanding of the Hallmark Brand.

• A go-getter, self-starter who brings ideas and fresh thinking.

• Experience with social media platforms for a brand.

• Must be passionate about social media as a business strategy.

• Experience with Photoshop, Premiere, Canva and/or InDesign.

• Excellent verbal and written communication skills.

• Must have time management and organizational skills, ability to multitask, clearly communicate with marketing team members, and follow through.

• Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, be flexible, and work independently in a fast-paced environment.

The hourly range for this job is between $21.01- $27.99. Hourly rate will take into consideration several factors including location.

Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.