PRODUCT SPECIALIST
TRAINING WILL INCLUDE: 

◻ Utilization of Customer Retention Management system (CRM) 

◻ Step by step guidance on customer interaction 

◻ Daily Tasks 

◻ Product training 

◻ Business Development Center (BDC) 

◻ Online Manufacturer Training 

◻ Knowledge on other departments within the dealership. (Service/Parts/Body Shop) 

◻ Understanding of paperwork 

◻ Importance of Customer Satisfaction Index (CSI) 

◻ Conflict resolution 

◻ Inner workings of the automobile business 

◻ Delivery process 

◻ Customer follow up process, appointments 

◻ Finance and Insurance (F&I) products 

◻ Visit other dealerships 

NON-NEGOTIABLE
REQUIREMENTS AND STANDARDS 

INDIVIDUAL
STANDARDS 

The Product Specialist Must: 

❖ Be a College Graduate with a Bachelor’s degree (may be eligible in last two semesters) 

❖ Possess the character and appearance standards of your specific dealership 

❖ Maintain a positive, wholesome attitude towards life and the sales profession 

❖ Engage in some kind of self-improvement program regularly 

❖ Get along well with other employees of the dealership 

WORK ORGANIZATION
STANDARDS 

The Product Specialist Must: 

❖ Know how to set objectives or quotas and how to figure a method or program of action to reach those goals 

❖ Come to work each day with a plan of work for the day 

❖ Have a positive owner-follow-up system 

❖ Ability to be openly communicate with management 

KNOWLEDGE STANDARDS 

The Product Specialist Must: 

v Learn why people buy and how to meet the needs of various types of customers 

❖ Know the company sales and credit policies 

❖ Have a thorough product knowledge of your own products and a general knowledge of competitive products 

❖ Follow a sales plan with every customer